- Hiya! Moana, Other Disney Princesses, Help Sell D2C Kids' Vitamins
Marketing Daily, Les Luchter - Monday, July 14, 2025
Five-year-old Hiya differs from other kids' vitamins companies by being a subscription-on ...
- Harry's Gets Physical In New Veteran Mental Health Push
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With a "Got your six" social challenge, the men's grooming brand ai ...
- Standing Up Straight? Digital OOH Scans Enable Posture Screening
Marketing Daily, Les Luchter - Tuesday, July 8, 2025
106,642 free posture screenings resulted in a 46% increase in preventative spi ...
- Mattel Debuts Barbie With Type 1 Diabetes
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 8, 2025
The brand partnered with Breakthrough T1D, formerly JDRF, a diabetes research organizatio ...
- High On High-Protein Shakes: Danone's Kate Farms Makes Nutrition Push
Marketing Daily, Les Luchter - Tuesday, July 8, 2025
"We focused on consumers who were on a health journey that benefi ...
- Paging Dr. Robot
Media Insider, Gord Hotchkiss - Tuesday, July 8, 2025
If AI can do certain jobs four times better than a huma ...
- This Dachshund's Got Vitality In B2B Push For Health Insurance Options
Marketing Daily, Les Luchter - Thursday, July 3, 2025
Stanley the Dachshund stars in ads for Vitality, which provides tools design ...
- HerMD: Its Ads Mentioning 'Menopause' Were Once Rejected As 'Porn'
Pharma & Health Insider, Les Luchter - Wednesday, July 2, 2025
Double standards were in play, says brand's CEO: "Male healthcare ads talki ...
- Band-Aid Bands With Music Festival To Launch Waterproof Clear Brand
Marketing Daily, Les Luchter - Tuesday, July 1, 2025
At Milwaukee's Summerfest, Band-Aid activations include sampling and a "Splash Zone" whe ...
- Dude Wipes Campaign Cleans Butts From Caves To Uranus
Marketing Daily, Les Luchter - Monday, June 30, 2025
Spot highlights times when "since the dawn of time, man has be ...
- SCOTUS Turns Away Anti-Vax Group Formerly Led By RFK Jr.
MediaDailyNews, Wendy Davis - Monday, June 30, 2025
The Supreme Court on Monday left in place a ruling that thr ...
- Cortizone-10 Fights 'Itchsanity' With Dylan Efron, Bears, National Park Foundation
Marketing Daily, Les Luchter - Thursday, June 26, 2025
The "Itchy Bear Season/Big Bear Itch Off" includes paid as well ...
- The 16-Year-Old Tackling Rare Diseases, Like His Own
Pharma & Health Insider, Les Luchter - Friday, June 27, 2025
Teenage wunderkind Khartik Uppalapati founded advocacy nonprofit RareGen Youth Network, and for-prof ...
- Josh Allen Is Natrol's MVP As Brand Scores In Wellness Performance Space
Marketing Daily, Les Luchter - Tuesday, June 24, 2025
The NFL's reigning MVP is helping to launch Natrol's Sleep & Resto ...
- Keep Your Regular Hair Stylist -- And Doctor, Says Health Plan Campaign
Marketing Daily, Les Luchter - Monday, June 23, 2025
"I'm wondering why people see the same hair stylist, but they don ...
- Dutch Uses OOH To Publicize Vet Telehealth
Out to Launch, Fern Siegel - Monday, June 23, 2025
The creative initially launches in Tampa and San Diego. ...
- Epoch Taps Warschawski For Marketing Campaigns
Accounts on the Move, Fern Siegel - Friday, June 20, 2025
Epoch has been involved in New England senior living since 1997. ...
- Who Plays Pickleball Better When She Has Her Period?
Marketing Daily, Les Luchter - Friday, June 20, 2025
Perhaps the sports' top-ranked player, Anna Leigh Waters, named ambassador for Kimberly-Clark ...
- Beekeeper's Natural Drops Campaign For Pops That Help Kids Poop
Marketing Daily, Les Luchter - Sunday, June 22, 2025
A brand awareness campaign will include sampling, influencer posts, mailers and pop- ...
- How Healthcare Brands Can Improve Positive Brand Perception
Pharma & Health Insider, Les Luchter - Thursday, June 19, 2025
"It's' really time for brands to think differently about the value th ...
- Senior Living Operator Lets Residents Speak For Themselves
Marketing Daily, Les Luchter - Monday, June 16, 2025
Campaign says Benchmark's communities provide "human connection" to combat the epidemic ...
- Insulet Boosts Its Diabetes Device Via Comical Campaign -- And A Comic Book
Marketing Daily, Les Luchter - Wednesday, June 11, 2025
The company teamed with Marvel for a stigma-busting comic book starring ...
- Pancakes Fight Breast Cancer In Record-Setting Puerto Rican Campaign
Marketing Daily, Les Luchter - Wednesday, June 11, 2025
Fall '24 fundraiser -- which included restaurants like IHOP -- was ...
- How To Get Beyond The 'Wallpaper' Of Pharma's Look-Alike Ads
Pharma & Health Insider, Les Luchter - Thursday, June 12, 2025
Top execs at Moon Rabbit agency discuss the symptoms of IPAS: ineffecti ...
- Havas Media Launches Health Equity Marketplace
MAD, Steve McClellan - Tuesday, June 10, 2025
The company is partnering with healthcare ad-tech firm DeepIntent on the proj ...
- Patients With Rare Kidney Disease Get Their Own Song Via Rihanna's Producer
Marketing Daily, Les Luchter - Tuesday, June 10, 2025
It's all part of an awareness campaign for FSGS by Travere Therapeut ...
- Tylenol Launches Two Firsts: A Supplement Brand And A Women's Soccer Partnership
Marketing Daily, Les Luchter - Monday, June 9, 2025
Actress/comedian Molly Shannon provides social media postings and earned media interviews f ...
- Invisalign's Patrick Mahomes Campaign: Straight Teeth = Confidence
Marketing Daily, Les Luchter - Monday, June 9, 2025
Invisalign aims to "showcase the transformative power of confident smiles," says ...
- Shaq Rolls In His Latest Icy Hot Campaign
Marketing Daily, Les Luchter - Wednesday, June 4, 2025
His head now graces the top of 10 bottles, which will ...
- With Pseudoscience Reigning, Debunker Offers Tips For Fighting Back
Pharma & Health Insider, Les Luchter - Thursday, June 5, 2025
The man behind the popular "Debunk the Funk with Dr. Wilson" YouTu ...