- Publishers To Women: Book Medical Exams Now
Marketing Daily, Les Luchter - Wednesday, October 9, 2024
MaleRoom's OOH campaign, promoting the Million Mammogram Challenge, is running in N ...
- Sanofi Targets Lesser-Known, More Gradual MS
Pharma & Health Insider, Les Luchter - Thursday, October 10, 2024
Campaign to raise awareness about smoldering MS directs community to special si ...
- Currax Fights Food Cravings With Awareness Campaign
Marketing Daily, Les Luchter - Tuesday, October 8, 2024
"Quiet the Food Noise" includes one videos in which a pint ...
- Hospital Sets OOH Campaign To Help New Yorkers 'Stay Amazing'
Marketing Daily, Les Luchter - Monday, October 7, 2024
The NewYork-Presbyterian health system has launched an out-of-home/digital campaign chockful of ti ...
- Kate McKinnon Goes Electric For Philips Sonicare
Mad Blog, Barbara Lippert - Friday, October 4, 2024
McKinnon plays Susan Toothbrush, who comes "through walls to help people ma ...
- ViiV Brings HIV/AIDS Activations To HBCU Homecoming
Marketing Daily, Les Luchter - Friday, October 4, 2024
GSK's ViiV Healthcare, the only pharma firm solely focused on HIV/Aids, sponso ...
- Ford Makes Buckling Up While Driving Comfier For Mastectomy Patients
Marketing Daily, Phyllis Fine - Wednesday, October 2, 2024
The SupportBelt, co-created by Ford, wraps around a seat belt to "relie ...
- What Can Science Do? AstraZeneca Campaign Has The Answers
Pharma & Health Insider, Les Luchter - Thursday, October 3, 2024
"We can help transform lives," says an ad that shows a form ...
- Report: CVS Explores Breakup, Lays Off 2,900
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2024
Under pressure from activist investors, the "desperate" company may split into tw ...
- Cologuard Launches First Spanish-Language Campaign
Marketing Daily, Les Luchter - Tuesday, October 1, 2024
"Less than half of eligible Hispanic adults undergo recommended screening, but C ...
- Health Product Trends: Gut Items Up, Supplements Down, Retail Shifting
Marketing Daily - Top of the News, Les Luchter - Monday, September 30, 2024
Numerator finds consumers "more focused on gut health than ever" with moti ...
- Wisp, Daye Turn To Trash For Vaginal Health OOH
Marketing Daily, Les Luchter - Friday, September 27, 2024
Hundreds of recycling trash bins in Brooklyn and Atlanta are now adorn ...
- Jersey Mike's Holds Breast Cancer Research Weekend Fundraiser
Marketing Daily, Teresa Buyikian - Thursday, September 26, 2024
The chain's national TV spot depicts an anxious women receiving a te ...
- Save A Life Day, Free Naloxone Campaign, Soars Into 34 States
Marketing Daily, Les Luchter - Wednesday, September 25, 2024
On Sept. 26, the organizers of Save A Life Day hope ...
- Omnicom Health Project Spotlights Misguided Ban On Books By State Prisons
Mediapsssst, Richard Whitman - Wednesday, September 25, 2024
Omnicom Health Group Teamed with the Prison Library Project on a nov ...
- Nutu App Targets Prediabetics With 1-Year Prevention Program
Pharma & Health Insider, Les Luchter - Thursday, September 26, 2024
"We are driving awareness through a robust campaign, including public relations, soci ...
- Study: Cancer Is The Most Terrifying Life Event
Mediapsssst, Richard Whitman - Tuesday, September 24, 2024
A study by Health@WPP and Nextdoor found patients receiving local community suppo ...
- Study: Collagen Gains Ground Among Peri/Menopausal Women
Marketing Daily, Les Luchter - Monday, September 23, 2024
Collagen was the leading functional food ingredient -- designed to offer specif ...
- Study: Americans Concerned About Future Of Medicare
Marketing Daily, Danielle Oster - Monday, September 23, 2024
The Nationwide Retirement Institute also found a lack of awareness about healthca ...
- Social Media Remains Key Priority For Health/Pharma Marketers
Research Intelligencer, Robert Williams - Monday, September 23, 2024
Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning ...
- Montefiore Einstein Tackles Challenging Cases, Delivers 'Comeback'
MAD, Fern Siegel - Wednesday, September 18, 2024
A New Yorker's real-life miracle is relayed cinematically by actor Paul Giama ...
- ESPN Host Helps J&J Push AFib Procedure
Marketing Daily, Les Luchter - Wednesday, September 18, 2024
ESPN host Mike "Greeny" Greenberg explains how he switched from beta blocke ...
- Ecstasy Faces Stumbling Blocks To FDA Approval
Pharma & Health Insider, Les Luchter - Thursday, September 19, 2024
In August the FDA rejected Lykos Therapeutics' application to have MDMA, a ...
- Hill Holliday Launches Healthcare Practice, Taps Pfizer Veteran To Run It
MAD, Steve McClellan - Tuesday, September 17, 2024
The practice will have offices in Boston and New York; 20-year Pfiz ...
- Martin Short, Brooke Shields: Shingles Buddies?
Marketing Daily, Les Luchter - Tuesday, September 17, 2024
Brooke Shields joined an unbranded campaign from GSK to educate adults ...
- 'Informed Humans' Help California Fight Fentanyl With Facts
Marketing Daily, Les Luchter - Monday, September 16, 2024
"Informed humans," identified by their T-shirts, save a party-goer from fentanyl-laced dru ...
- Father Time Gets A Makeover At Orange Twist
Marketing Daily, Les Luchter - Friday, September 13, 2024
Father Time, apparently feeling too old, decides to get "age-defying treatments li ...
- Continuous Glucose Monitors Go OTC
Marketing Daily, Les Luchter - Monday, September 9, 2024
Less than two weeks after Dexcom launched Stelo, the U.S.'s first over-the-count ...
- Kimberly-Clark Keeps Upping Ad Spend
Marketing Daily - Top of the News, Les Luchter - Thursday, September 5, 2024
The brand has doubled spending since 2018 to support "an increase ...
- Study: Social Media, AI To Reach Doctors On The Rise At Pharma Firms
Marketing Daily, Les Luchter - Wednesday, September 4, 2024
AI projects to engage HCPs are underway or being actively considered f ...