Havas Media Network today announced the launch of its Health Equity Marketplace, designed to convey healthcare-related marketing messages from brands to underserved communities—including minority groups, rural populations and underinsured patients—across the North America region. 

The company is partnering with healthcare adtech firm DeepIntent on the project. DeepIntent will provide the programmatic infrastructure and healthcare-specific data connections that will power the marketplace. 

Havas Media’s Holly Dunn, managing partner-performance, said the marketplace was developed after “brands told us they wanted to do more than just talk about health equity, they wanted measurable ways to act on it.” 

The new platform is part of Havas Media’s Meaningful Marketplaces, which also includes the Social Equity Marketplace launched in 2021. That platform directs ad investments to minority-owned and LGBTQ+ media properties globally.