- PepsiCo Veteran Dave Burwick Will Lead Weight Watchers Unit
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
Dave Burwick, who rose through the marketing ranks at PepsiCo and le ...
- Forget ROI, Think Return On Health
Marketing: Health, Chris Iafolla - Friday, April 30, 2010
Starting with the question "how will we make money?" and working yo ...
- IHOP Offers Cheesecake Pancake With Bacon, Eggs, Hash Browns
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
IHOP has introduced "five-layer pancake stackers" -- a limited-time concoction that includ ...
- Survey: Schools Should Cut Pizza, Burgers, Nuggets
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
Nearly two-thirds (63%) of parents of school-age children, and 55% of America ...
- Santa Clara County Bans Toys With High-Calorie Kids Meals
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Happy Meal toys and other promotions that fast-food chains target to childr ...
- Magnum Condoms Running Lyric Contest In First Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Church & Dwight's Magnum line of large condoms, which has never be ...
- 16 Sign On To N.Y.'s Salt Reduction Initiative
Marketing Daily, Karlene Lukovitz - Tuesday, April 27, 2010
Last week's release of an Institute of Medicine report supporting creation ...
- Great Wolf Resorts Teams With L'il Critters
Marketing Daily, Tanya Gazdik - Tuesday, April 27, 2010
Children's nutrition will be at the forefront of the partnership through sever ...
- Healthline Injected With Healthy Dose Of Cash
Online Media Daily, Gavin O'Malley - Tuesday, April 27, 2010
Healthline Networks, a provider of health information services, on Tuesday said ...
- Smoothie King Launches 'Fit n' Crunchy Bowls'
Marketing Daily, - Monday, April 26, 2010
The line's varieties include two acai versions, tart yogurt (blueberry or strawberr ...
- Bring Pharma Into Social Media Mix
Marketing: Health, Katy Thorbahn - Friday, April 23, 2010
Digitally enabled social conversations around health are here to stay, and th ...
- Act Now! You Qualify For A Clinical Trial, Thanks To Your Electronic Health Record
Marketing: Health, Ted Smith - Friday, April 16, 2010
There is greater regulatory interest in the privacy issues surrounding these recor ...
- 'Keeping Up' With Kimberly-Clark's Kotex
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
The effort involving the Kardashians, developed with Web publisher BuzzMedia, includes ...
- Michelle Obama 'Accelerates' The Focus Of Food Companies
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
Kate Andersen Brower writes that Michelle Obama's lobbying of companies to ma ...
- Molson Coors Launching Clear Beer, Again
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
The Bittersweet Partnership, a Molson Coors business unit set up to increa ...
- Interactivation Buys Health DO Nets from NBCU
MediaDailyNews, Erik Sass - Tuesday, April 13, 2010
NBC Universal has sold two of its health-focused digital out-of-home video network ...
- Regulators Reviewing Three New Drugs That Curb Appetite
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
Three new anti-obesity medications that have been submitted for approval to t ...
- Tena Hires 'Grandma Luge' As Spokesperson
Marketing Daily, Tanya Gazdik - Monday, April 12, 2010
The campaign, with the tagline "Be Tenacious," includes a partnership with Healthywomen.or ...
- To App Or Not To App? That Is The Question
Marketing: Health, Robert Kadar - Friday, April 9, 2010
This mobile healthcare technology sector will continue to develop rapidly but it ...
- Study: Social Media Vital To Consumers Seeking Healthcare Information
Online Media Daily, Gavin O'Malley - Thursday, April 8, 2010
Amidst a crisis in national health care, consumers say health and relat ...
- Sandwich With No Bread: KFC's New Double Down
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
KFC is introducing a Double Down sandwich that consists of two whi ...
- For Weight Watchers, Jennifer Hudson Wins A Losing Battle
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
...
- Health Official Willing To Go To The Mat Over Sugared Sodas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
...
- Vitaminwater Plays Off Popular Wisdom That It Aids Hangovers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 5, 2010
Without actually saying that they'll cure a hangover, two new spots sugge ...
- A Bladder Campaign Uses Lighter Language
Around the Net In Brand Marketing, Thom Forbes - Friday, April 2, 2010
...
- Pfizer Paid $35 Million To Doctors In Second Half Of 2009
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
Pfizer says it paid $35 million to about 4,500 doctors and researche ...
- Industry Watch: In Small Doses
OMMA Magazine, Joan Voight - Wednesday, April 7, 2010
Get ready for sponsored health care. Major marketers of over-the-counter remedies, su ...