A
contest invites participants to go to MagnumLiveLarge.com to download base tracks and record their own Magnum-themed lyrics. Site visitors will pick a winner, who will receive $5,000 and a trip to
Birthday Bash, a hip-hop festival in Atlanta, where Ludacris will offer congratulations onstage.
"We're looking for songs that encompass the Magnum lifestyle and what it means to live large -- not just the size of the condom or what it's put on but what it means to live large across the board," says Julian Long, a consultant for Colangelo Synergy, which created the ads and contest.
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