- Pfizer CEO Demands Healthcare Innovation
Marketing Daily, Karl Greenberg - Tuesday, June 8, 2010
"Those of us who are boomers, entering a period where we wi ...
- New Book On What Consumers Should And Shouldn't Drink
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
David Zinczenko, editor-in-chief of Men's Health, talks with Kai Ryssdal about h ...
- Pepsi Seeks Young Entrepreneurs For Pilot Program
Marketing Daily, Aaron Baar - Monday, June 7, 2010
"As it becomes more challenging to engage consumers, and as new [medi ...
- Kimberly-Clark's Depend In Prostate Effort
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Kimberly-Clark's Depend brand today launched the second year of "The Depend Campai ...
- Boston Consulting: Brand Marketers Must Respond To Megatrends
Around the Net In Brand Marketing, Thom Forbes - Friday, June 4, 2010
The brands that react most effectively to the 78 megatrends that Bost ...
- Who Buys Allergy Meds?
Marketing Daily, - Friday, June 4, 2010
Top 10 DMAs in which reside adults who bought allergy medications ...
- Check-ins For Check-ups: How To Corner The Local Market With Foursquare
Marketing: Health, Chad Capellman - Friday, June 4, 2010
Maintaining a presence on these new social platforms can provide a powerfu ...
- TNT, Curves' 'Woman Challenge' Push Health, Character Bonding
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2010
Looking to boost its female-driven drama in the important summer cable viewi ...
- Food Industry Campaigns Counter Research That Salt Is Unhealthy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 1, 2010
The salt industry and the food companies it supplies are fighting ba ...
- What High School Politics Can Teach Us About Social Media
Marketing: Health, Sarah Larcker - Friday, May 28, 2010
Consider an analogy: It's your first day at a new high schoo ...
- MSN Taps Rodale For Wellness Site
Online Media Daily, Gavin O'Malley - Wednesday, May 26, 2010
MSN on Wednesday announced a partnership with Men's Health publisher Rodale ...
- Lays Promotes Potato Chip Using Many Farmers And Less Salt
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
...
- Dark Chocolate Makes Sweet 9% Comeback In '09
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
...
- Mintel: People Still Don't Understand Fiber
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
"The way men view fiber is a considerable obstacle for marketers ...
- CSPI Names 2010 'Xtreme Eating' Menu 'Winners'
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
"For all the industry's rhetoric about providing consumers with 'choice,' the choic ...
- Industry, ANA Respond To Processed Meat Report
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Janet Riley, SVP and head of public affairs, at American Meat Institu ...
- Doc, I Need A Second Opinion About This Ad That I Saw
Marketing: Health, Ted Smith - Friday, May 21, 2010
One prescription for ensuring "safe" pharmaceutical advertising may be more Gov 2 ...
- Beef Expands Message, In Time For Grilling Season
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2010
Moving toward Memorial Day, the Beef Council will heavy-up its effort, wi ...
- Burgerville Receipts Provide Order's Nutrition Info
Marketing Daily, Karlene Lukovitz - Wednesday, May 19, 2010
In addition, they offer healthy hints, such as alternate menu selections wi ...
- A Look At The Economics In The Battle Over Soda Taxes
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 19, 2010
Economic columnist David Leonhardt takes a look at Coca-Cola and PespiCo's campai ...
- Stop Avoiding The Conversation
Engage:Moms, Stephanie Piche - Wednesday, May 19, 2010
Moms care about sustaining and improving their families financially; they want ...
- Food, Beverage Makers Pledge To Slash Calories
Marketing Daily, Karlene Lukovitz - Tuesday, May 18, 2010
In the latest move emphasizing that they're fully on board the anti-obesi ...
- Hospitals Try PSAs Before Spending On Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
...
- Nintendo's Wii, Heart Association Team On Play
Marketing Daily, Aaron Baar - Monday, May 17, 2010
The partnership, which launched on Monday, includes putting the American Heart Association ...
- Heinz Ketchup Getting A Little Less Salty In Its Old Age
Around the Net In Brand Marketing, Thom Forbes - Monday, May 17, 2010
Heinz is reducing the salt content in its ketchup by about 1 ...
- PetSmart, GNC Partner For Pet Supplements
Marketing Daily, Tanya Gazdik - Friday, May 14, 2010
"I think it's a smart move, albeit not without some risk f ...
- New Lung Association PSAs Focus On Action
Marketing Daily, Aaron Baar - Thursday, May 13, 2010
The television, radio, print and out-of-home campaign goes about the difficult ta ...
- Getting Our Facts Straight About Pharma Marketing
Marketing: Health, Robert Kadar - Friday, May 14, 2010
The U.S. pharmaceutical industry has saved millions of lives and improved t ...
- FDA's Bad Ad Campaign Seeks Help From Health Care Providers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
...
- Task Force Releases Obesity Recommendations
Marketing Daily, Karlene Lukovitz - Tuesday, May 11, 2010
Many of the core marketing recommendations largely reaffirm work or discussions alrea ...