Half of the megatrends the company is monitoring gained ground during the economic
downturn, WARC reports, including corporate social responsibility and issues linked to health and wellness. Another 29% were strengthened. The revolution in wireless communications and anxiety
surrounding identity theft and counterfeit brands were among the gainers.
BCG claims that 44% of its megatrends each offer a potential market size of $500 million. The aging of the over-65 population in many nations alone has led to a demographic that is worth an estimated $700 billion globally and could be of particular interest to the cosmetics and financial sectors. Thanks to the obesity epidemic, also look for growth in organic foods and fitness products.
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