• WARC, Friday, June 4, 2010 10:36 AM

The brands that react most effectively to the 78 megatrends that Boston Consulting Group has been monitoring since 2005 will prosper long term, the firm says. Among them are developments such as digital media, emerging markets and the expansion of the "silver market" in many countries.

Half of the megatrends the company is monitoring gained ground during the economic downturn, WARC reports, including corporate social responsibility and issues linked to health and wellness. Another 29% were strengthened. The revolution in wireless communications and anxiety surrounding identity theft and counterfeit brands were among the gainers.

BCG claims that 44% of its megatrends each offer a potential market size of $500 million. The aging of the over-65 population in many nations alone has led to a demographic that is worth an estimated $700 billion globally and could be of particular interest to the cosmetics and financial sectors. Thanks to the obesity epidemic, also look for growth in organic foods and fitness products.

Read the whole story at WARC »