- Gen Y, Health-Conscious Diners Key Opportunities
Marketing Daily, Karlene Lukovitz - Friday, May 7, 2010
Packaged Facts suggests marketers offer new menu items to create brand attachme ...
- Kim-Clark Veep Talks Turkey About Personal Care
Marketing Daily, Karl Greenberg - Thursday, May 6, 2010
"I came into K-C about two years ago starting on adult a ...
- Sunny Delight's Fruit2O Helps Fight Diabetes
Marketing Daily, - Thursday, May 6, 2010
The campaign, themed "Small Changes, Lifelong Results," will encourage individuals to pled ...
- Are You Ready For The Success Of Your Social Media Strategy?
Marketing: Health, Chad Capellman - Friday, May 7, 2010
If you're "just running" the outward-facing part of the social media equatio ...
- Mead Johnson's Flavored Toddler Formula Faces Outcry
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Some mommy bloggers and nutritionists are critically targeting Mead Johnson Nutrition's Enfagr ...
- Newly Introduced Congressional Bill Tackles Obesity
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Rick Wolford, chairman of GMA's board of directors and chairman, president a ...
- Industry, Media Launch Obesity-Fighting Platform
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
The new online initiative aims to encourage healthy-weight initiatives for children ...
- J&J Recall To Hurt Sales, Not Brand Image
Marketing Daily, Karl Greenberg - Tuesday, May 4, 2010
"Not all recalls are equal, and in this case, McNeil was proactiv ...
- Yelp-Like Social Media And Search Tools Move Into IAC's Health Site
Online Media Daily, Laurie Sullivan - Wednesday, May 5, 2010
Insider Pages, a Citysearch subsidiary and IAC operating unit, plans to relea ...
- J&J's Recall Has Parents Rethinking The Value Of Brand Names
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Following Johnson & Johnson's voluntary recall of popular medicines such as Tyleno ...
- Can Even A Great Ad Campaign Make People Rethink 'Depend'?
Engage:Boomers, Stephen Reily - Monday, May 3, 2010
If flawless advertising can't help this category recreate itself in the min ...
- PepsiCo Veteran Dave Burwick Will Lead Weight Watchers Unit
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
Dave Burwick, who rose through the marketing ranks at PepsiCo and le ...
- Forget ROI, Think Return On Health
Marketing: Health, Chris Iafolla - Friday, April 30, 2010
Starting with the question "how will we make money?" and working yo ...
- IHOP Offers Cheesecake Pancake With Bacon, Eggs, Hash Browns
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
IHOP has introduced "five-layer pancake stackers" -- a limited-time concoction that includ ...
- Survey: Schools Should Cut Pizza, Burgers, Nuggets
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
Nearly two-thirds (63%) of parents of school-age children, and 55% of America ...
- Santa Clara County Bans Toys With High-Calorie Kids Meals
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Happy Meal toys and other promotions that fast-food chains target to childr ...
- Magnum Condoms Running Lyric Contest In First Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Church & Dwight's Magnum line of large condoms, which has never be ...
- 16 Sign On To N.Y.'s Salt Reduction Initiative
Marketing Daily, Karlene Lukovitz - Tuesday, April 27, 2010
Last week's release of an Institute of Medicine report supporting creation ...
- Great Wolf Resorts Teams With L'il Critters
Marketing Daily, Tanya Gazdik - Tuesday, April 27, 2010
Children's nutrition will be at the forefront of the partnership through sever ...
- Healthline Injected With Healthy Dose Of Cash
Online Media Daily, Gavin O'Malley - Tuesday, April 27, 2010
Healthline Networks, a provider of health information services, on Tuesday said ...
- Smoothie King Launches 'Fit n' Crunchy Bowls'
Marketing Daily, - Monday, April 26, 2010
The line's varieties include two acai versions, tart yogurt (blueberry or strawberr ...
- Bring Pharma Into Social Media Mix
Marketing: Health, Katy Thorbahn - Friday, April 23, 2010
Digitally enabled social conversations around health are here to stay, and th ...
- Act Now! You Qualify For A Clinical Trial, Thanks To Your Electronic Health Record
Marketing: Health, Ted Smith - Friday, April 16, 2010
There is greater regulatory interest in the privacy issues surrounding these recor ...
- 'Keeping Up' With Kimberly-Clark's Kotex
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
The effort involving the Kardashians, developed with Web publisher BuzzMedia, includes ...
- Michelle Obama 'Accelerates' The Focus Of Food Companies
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
Kate Andersen Brower writes that Michelle Obama's lobbying of companies to ma ...
- Molson Coors Launching Clear Beer, Again
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
The Bittersweet Partnership, a Molson Coors business unit set up to increa ...
- Interactivation Buys Health DO Nets from NBCU
MediaDailyNews, Erik Sass - Tuesday, April 13, 2010
NBC Universal has sold two of its health-focused digital out-of-home video network ...
- Regulators Reviewing Three New Drugs That Curb Appetite
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
Three new anti-obesity medications that have been submitted for approval to t ...
- Tena Hires 'Grandma Luge' As Spokesperson
Marketing Daily, Tanya Gazdik - Monday, April 12, 2010
The campaign, with the tagline "Be Tenacious," includes a partnership with Healthywomen.or ...
- To App Or Not To App? That Is The Question
Marketing: Health, Robert Kadar - Friday, April 9, 2010
This mobile healthcare technology sector will continue to develop rapidly but it ...