- Study: Social Media Vital To Consumers Seeking Healthcare Information
Online Media Daily, Gavin O'Malley - Thursday, April 8, 2010
Amidst a crisis in national health care, consumers say health and relat ...
- Sandwich With No Bread: KFC's New Double Down
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
KFC is introducing a Double Down sandwich that consists of two whi ...
- For Weight Watchers, Jennifer Hudson Wins A Losing Battle
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
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- Health Official Willing To Go To The Mat Over Sugared Sodas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
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- Vitaminwater Plays Off Popular Wisdom That It Aids Hangovers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 5, 2010
Without actually saying that they'll cure a hangover, two new spots sugge ...
- A Bladder Campaign Uses Lighter Language
Around the Net In Brand Marketing, Thom Forbes - Friday, April 2, 2010
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- Pfizer Paid $35 Million To Doctors In Second Half Of 2009
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
Pfizer says it paid $35 million to about 4,500 doctors and researche ...
- Rite Aid Launches Allergy Rewards Push
Marketing Daily, - Tuesday, March 30, 2010
Seasonal allergies plague about 50 million Americans, and the program includes ema ...
- Hain Celestial Sponsors PBS Food Program
Marketing Daily, - Tuesday, March 30, 2010
Hain will promote its Imagine Natural Creations line of natural and organ ...
- Will Walmart, Not Whole Foods, Save Farms & Make U.S. Healthy?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 30, 2010
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- Wonder Bread Still Says It Builds Healthy Bodies
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Wonder Bread used to claim that its white bread -- enriched wi ...
- Health Watchdog Group Wants Ronald McDonald To Retire
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
A group of health advocates is planning a lunchtime "retirement party" Wednesd ...
- Get Ready, Medicare Marketers, Because They're Almost Here
Engage:Boomers, Robin Raff - Monday, March 29, 2010
Basic principles of direct marketing such as the use of data f ...
- Which QSRs Are Perceived As Healthy?
Marketing Daily, Karlene Lukovitz - Thursday, March 25, 2010
Brand Keys does not specifically probe consumers about calorie counts, but w ...
- If A 'Social Media' Program Is Launched And No One Participates, Is It A 'Program'?
Marketing: Health, Tom Simons - Friday, March 26, 2010
Healthcare consumerism is growing and requires consistent nourishment -- that is whe ...
- Bumble Bee Relaunches Health Web Site
Marketing Daily, - Tuesday, March 23, 2010
Seafood company Bumble Bee Foods says it is rebranding its annual interacti ...
- Hello! Goodby Back With Effort For Milk Board
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
Next month, the campaign continues with a Facebook-based game about Mootopia where ...
- Healthcare Bill Includes Menu Calorie Labeling Mandate
Marketing Daily, - Monday, March 22, 2010
The massive healthcare reform bill passed by Congress and headed for Preside ...
- ABC News Signs Healthline Deal To Add Content And Bundle Ads
Online Media Daily, Laurie Sullivan - Monday, March 22, 2010
ABC News Digital announced Monday a deal with Healthline Networks to provi ...
- PepsiCo Develops 'Designer Salt' To Chip Away at Sodium Intake
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
The powdery salt crystals are shaped and sized in a way th ...
- F&B Industry Backs New School Nutrition Standards
Marketing Daily, Karlene Lukovitz - Thursday, March 18, 2010
The agreement is included in the newly introduced Healthy, Hunger-Free Kids Ac ...
- Lessons From A Visit To 'The Other America'
Marketing: Health, Ted Smith - Friday, March 19, 2010
Those of us who live in the America of highly regulated heal ...
- IVillage Looks To Chief Healthcare Decision-Makers
Online Media Daily, Gavin O'Malley - Thursday, March 18, 2010
Continuing its colonization of niche content areas, iVillage on Thursday debuted i ...
- New York City To Post Restaurant Cleanliness Grades
Marketing Daily, - Wednesday, March 17, 2010
New York City's Department of Health and Mental Hygiene has voted ...
- Pepsi's High-Calorie Drinks Dropping Out Of High School
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 17, 2010
PepsiCo says it will remove high-calorie sweetened drinks from schools for ki ...
- Kotex Makes Fun Of Feminine Care Ads
Marketing Daily, Tanya Gazdik - Tuesday, March 16, 2010
Kotex admits that it has been among the advertisers that have be ...
- Celestial Seasonings Intros Kombucha Line
Marketing Daily, - Friday, March 12, 2010
The line is the first to "augment Kombucha's naturally occurring enzymes, probioti ...
- Jamba And PTA Team To Create Fruit Smoothie
Marketing Daily, - Thursday, March 11, 2010
Jamba Juice has introduced Five Fruit Frenzy, a smoothie developed in conjuncti ...
- Triscuit Helps Grow Home Farming Movement
Marketing Daily, Karlene Lukovitz - Thursday, March 11, 2010
The home farming initiatives are being supported by PR, print ads, bann ...
- All Media, All The Time
Marketing: Health, Robert Kadar - Friday, March 12, 2010
In the health category, regardless of whether the target is the patien ...