- Who Takes Yoga/Pilates?
Marketing Daily, - Wednesday, March 10, 2010
Top 10 DMAs in which reside adults who participated in yoga/pilates ...
- Founders Take Hint From Yoga Studios To Mass Distributors
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 9, 2010
Laurie Burkitt tells the engaging tale of the growth of Hint ...
- Gold's Gym Partners With 'Us Weekly' For Contest
Marketing Daily, - Monday, March 8, 2010
Gold's Gym and Us Weekly partnered for the 1st Annual "Hollywood's Hotte ...
- Crest and Oral-B Launch Oral Health Campaign
Marketing Daily, - Monday, March 8, 2010
Procter & Gamble is offering adults who visit the dentist and u ...
- Orkin Gets Buggy In New Effort
Marketing Daily, - Thursday, March 4, 2010
The new spots feature giant insects trying to trick their way in ...
- Put The Annual Report Online
Marketing: Health, Shawn Mawhiney - Friday, March 5, 2010
Every year, our media department discussed ditching our tried-and-true printed annual repo ...
- Weight Watchers OKs 3 McDonald's Items (In New Zealand)
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 4, 2010
...
- Fish Oil Supplement Makers, Sellers Sued Re PCBs
Marketing Daily, Karlene Lukovitz - Wednesday, March 3, 2010
Supplements shown by the tests to have polychlorinated biphenyl levels above t ...
- New York Soda Tax Proposal Erupts Into Ad Battle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
The Alliance for a Healthier New York is running ads urging N ...
- The Customer Is Always Right? Not At The St. Croix Falls Cinema
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
An expletive-laced response to a theater-goer's legitimate gripes about her Saturday-night-at-the-movies experien ...
- Abbott's EAS Goes Mainstream For Muscles
Marketing Daily, - Tuesday, March 2, 2010
Abbott's EAS brand, normally associated with muscle-building, will launch a multi-tiered advertisi ...
- Bally Fitness, Universal Music Launch Partnership
Marketing Daily, Aaron Baar - Tuesday, March 2, 2010
"We understand that music is a critical part of how people wo ...
- Weight Watchers Gets Ad Injunction Vs. Curves
Marketing Daily, Karlene Lukovitz - Tuesday, March 2, 2010
The injunction bars Curves and its franchisees from "airing, broadcasting, publishing ...
- Razorfish Starts Health-Focused Practice
Online Media Daily, - Monday, March 1, 2010
Razorfish has launched a new division catering to health-related brands and companie ...
- Dairy Industry Backs First Lady's 'Let's Move' Effort
Marketing Daily, Aaron Baar - Friday, February 26, 2010
A print advertisement touting the program will run in USA Today, T ...
- GE Launches Consumer Web Initiative
Marketing Daily, Sarah Mahoney - Thursday, February 25, 2010
"From a digital perspective, the difference between business-to-business and business-to-consumer is starti ...
- Godin's Rule Is A Lot Like The Golden Rule -- But Wired
Marketing: Health, Chad Capellman - Friday, February 26, 2010
If pharmaceutical companies want to truly leverage the amplification power of soci ...
- Health Marketing Is Cursed
Marketing: Health, Ted Smith - Friday, February 19, 2010
As an industry, we can complain about the curse and wish ...
- Giant Eagle Debuts Tinkering-Within-Box Supermarket Pharmacy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 16, 2010
...
- Orthorexia: Can Healthy Eating Be a Disorder?
Around the Net In Brand Marketing, Thom Forbes - Friday, February 12, 2010
It didn't make the draft of the fifth edition of the Diagnost ...
- So Very Cool In More Ways Than One
Engage:Millennials, Dan Coates - Friday, February 12, 2010
While there may be an isolated incident from time to time th ...
- Kohl's Antes Up Big For Breast Cancer
Marketing Daily, - Thursday, February 11, 2010
Kohl's says it will donate $7 million over the next three yea ...
- Verizon Backs 'Let's Move' Initiative
Marketing Daily, - Thursday, February 11, 2010
Verizon will support first lady Michelle Obama's "Let's Move" campaign against childho ...
- Carmex Launches Kiss-Off Promotion
Marketing Daily, - Thursday, February 11, 2010
Carmex, a cure for chapped lips, has launched a virtual Carmex Ki ...
- New Ways Emerge To Reach Healthcare Professionals
Marketing: Health, Robert Kadar - Friday, February 12, 2010
So today, we are seeing the rise in what is now bei ...
- Whoopi Helps De-Stigmatize Leakage For Poise
Marketing Daily, Karl Greenberg - Wednesday, February 10, 2010
The humorous campaign featuring Goldberg in a series of web videos ...
- Michelle Obama Unveils Childhood Obesity Initiative
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 10, 2010
First lady Michelle Obama rolled out "Let's Move," her national initiative ...
- Pepsi, Coke Will Make Calorie Counts More Prominent
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 10, 2010
PepsiCo and Coca-Cola, which were among the companies to issue statements supporti ...
- 24 Hour Fitness Effort Builds On Olympics
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
"Our new strategy going forward is not about using athletes for athlete ...
- Avoiding Social Media Malpractice
Marketing: Health, Chad Capellman - Friday, February 5, 2010
Handling the many layers of social media requires a nuanced approach th ...