- Warby Parker Finds A Brick-And-Mortar Groove
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 8, 2023
While profits slipped, rising sales and traffic trends suggest the eyewear cha ...
- Know Your OQ: Colgate's Oral Care Quotient Connects Mouth With Overall Health
Pharma & Health Insider, Les Luchter - Thursday, November 9, 2023
"Oral health literacy is very, very low, so we need to g ...
- Green Grocer Erewhon Inspires Huge Fans
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 6, 2023
What began as a hippie grocery store in the 1960s is n ...
- Hims & Hers Pushes Personalization -- And Marketing Spend
Marketing Daily, Les Luchter - Tuesday, November 7, 2023
Personalization includes tailoring "the treatment either in form factor, in dosage, ...
- NAI Touts Demo Targeting Vs. Personal Data For Health Ads
MediaDailyNews, Wendy Davis - Wednesday, November 8, 2023
The self-regulatory privacy group Network Advertising Initiative on Wednesday issued a n ...
- Meta Bans Political Advertisers, Campaigns From Using Generative AI Ad Tools
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
One month after rolling out various generative AI tools to advertisers, Me ...
- New York Blood Center Campaign Seeks Young Donors
Marketing Daily, Les Luchter - Monday, November 6, 2023
Number of blood donations from young people dropped massively during the pandem ...
- Kim Kardashian's Skims Offers Breast Cancer Survivors New Nipples
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 2, 2023
Kim Kardashian has released a new Skims push-up bra featuring built-in nipples. "Althou ...
- The Dark Side: Marketing Guns To Children, Opioids To Doctors
Pharma & Health Insider, Les Luchter - Thursday, November 2, 2023
Recent reports explain how gun makers target kids -- and how Purdue ...
- 'The Guardian US' Debuts Lifestyle/Health Vertical
Publishers Daily, Ray Schultz - Wednesday, November 1, 2023
'Well Actually' will feature content on a variety of issues, including gre ...
- Pharma Q3 Earnings Roundup: Amgen Up 5%, Pfizer Down 41%
Marketing Daily - Top of the News, Les Luchter - Tuesday, October 31, 2023
The Cormirnaty and Paxlovid declines were even steeper than Pfizer had be ...
- FDA Warns Against Non-Sterile Eye Drops
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 30, 2023
The U.S. Food and Drug Administration is warning that 26 over-the-counter e ...
- AbbVie Weathers Humira Erosion With Soaring Sales For Skyrizi, Rinvoq
Marketing Daily, Les Luchter - Monday, October 30, 2023
Both heavily advertised, Skyrizi's net revenues increased 52.1% YOY to $2.16 billio ...
- Killer Milk? OOH Campaign Touts Dairy's Role In Fatal Allergies
Marketing Daily, Les Luchter - Monday, October 30, 2023
The message proved too much for the three leading national out-of-home (OO ...
- Amazon Sales Jump 13%, Ad Revenue Soars 26%
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 26, 2023
Third-quarter results for the ecommerce giant topped expectations, with ad sales climbi ...
- Bragg Live Foods Knows Apple Cider Vinegar Is Weird
Marketing Daily, Danielle Oster - Wednesday, October 25, 2023
Rather than dancing around the issue, the campaign leans into this inhere ...
- Selling A Hotter Sex Life, Flo For Partners Goes Faux-OOH
Marketing Daily, Les Luchter - Wednesday, October 25, 2023
"Two heads are better than one -- so are two orgasms," rea ...
- 'Love, Your Mind': What's Behind The Ad Council's Targeted Mental Health Campaigns
Pharma & Health Insider, Les Luchter - Thursday, October 26, 2023
"Love, Your Mind" specifically targets adults who are most likely to experien ...
- With 'Invisible Mothers,' Peanut Uncovers Unseen Struggles
Marketing Daily, Sarah Mahoney - Wednesday, October 25, 2023
Most of the world pressures new moms to feel nothing but blis ...
- Breathe Right Welcomes Back Jerry Rice -- And His Son Brenden
Marketing Daily, Les Luchter - Wednesday, October 25, 2023
Jerry Rice was the '90s brand spokesperson who helped demonstrate that nas ...
- Chipotle Explains Online-Only Quesadilla
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 23, 2023
Chipotle makes its quesadilla-loving customers earn it. The simplest to make it ...
- Costco Accused Of Sharing Data With Meta
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 19, 2023
A lawsuit alleges that Costco shared website users’ private communications and heal ...
- Tracking the Athletic Hunter: MTN OPS' Unique DTC Target
Brand Insider Podcast, Steve Smith - Saturday, October 21, 2023
MTN OPS produces a wide range of energy, workout and nutrition drink ...
- Judge Won't Prohibit Google From Collecting Health Data
MediaDailyNews, Wendy Davis - Thursday, October 19, 2023
A federal judge has declined to issue an injunction that would ha ...
- What's The Frequency, Soaak? Never Mind, I'm Sleeping
Pharma & Health Insider, Les Luchter - Friday, October 20, 2023
Listening to music is a time-tested way to change your mood ...
- For Abbott, Libre Soars, Baby Formula Rebounds, COVID Tests Plummet
Marketing Daily, Les Luchter - Wednesday, October 18, 2023
Sales of the Freestyle Libre continuous glucose monitor rose 28% year-over-year ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- NJ Launches Cannabis Safety Campaign
Marketing Daily, Les Luchter - Friday, October 13, 2023
Media being used includes digital out-of-home on 100 major roadways, posters ...
- Facing Walkouts And Losses, Walgreens Names New CEO
Marketing Daily, Sarah Mahoney - Thursday, October 12, 2023
Tim Wentworth takes the wheel of the retailer as it wrestles wi ...
- Brands, Ad Platforms, Technology Companies Stand With Israel
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
Global brands, tech companies and ad platforms have either suspended operations ...