- With Collapse Of SmileDirectClub, The Field Clears For Invisalign
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
Leaning on influencers, the NFL and plenty of testimonials, Align Technology ai ...
- MysteryVibe Prescribes Orgasms For Menopausal Women
Marketing Daily, Les Luchter - Friday, December 15, 2023
Sexual device marketer MysteryVibe spreads the message via 24 out-of-home (OOH) boar ...
- Pill For Low Testosterone Gains Traction Via MangoRX, Hero Campaign
Marketing Daily, Les Luchter - Wednesday, December 13, 2023
The brand tells "Marketing Daily" to expect "a full suite of prin ...
- When Tragedy Upends A Life AND A Career: Sandy Hook Promise's Nicole Hockley
Pharma & Health Insider, Les Luchter - Thursday, December 14, 2023
When Hockley's son was killed at Sandy Hook, she used her marketi ...
- Delsym's Provides Sick-Day Comfort
Marketing Daily, Les Luchter - Tuesday, December 12, 2023
Winners of the brand's "Bring Comfort Home" sweepstakes will get a packa ...
- Real Straight Shooters Take On Curved Penises In Endo Campaign
Marketing Daily, Les Luchter - Monday, December 11, 2023
Guys playing pool discuss Peyronie's disease in a three-part series of vide ...
- Local Healthcare Ad Spending To Top $12B Next Year
Marketing Daily, Les Luchter - Friday, December 8, 2023
A survey found that direct mail, online and over-the-air TV were t ...
- CPG, Pharma/Wellness, General Business Driving Ad Spending
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
On the downside, the data shows financial services, apparel and entertainment/media fe ...
- Mucinex: 'Flip The Script' On Overused Antibiotics
Marketing Daily - Top of the News, Les Luchter - Wednesday, December 6, 2023
Campaign is placing educational materials in more than 1,000 urgent care center ...
- Hinge Is Handing Out $1 Million To Help Gen Z Socialize
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2023
Today's typical Gen Z-er spends 1,000 fewer hours with other people p ...
- Tylenol Expands Into Med Devices WithSmartCheck, Kids' Ear Product
Marketing Daily - Top of the News, Les Luchter - Tuesday, December 5, 2023
The telehealth tool for parents to do kids' ear exams marks t ...
- Music Therapy Nonprofit Launches First Awareness Campaign
Marketing Daily - Top of the News, Les Luchter - Monday, December 4, 2023
Children's Music Fund (CMF) is a nonprofit out to raise awareness abo ...
- Talk It Out: VML, Yeastie Boys Present Men With 'Blokequet'
MAD, Fern Siegel - Thursday, November 30, 2023
An ad agency in New Zealand, concerned about men's mental health, fou ...
- Athletes Tout Their Uncommon Gifts To Help Special Olympics
Marketing Daily, Les Luchter - Wednesday, November 29, 2023
"Yeah, I am special," says Special Olympics athlete Madi "Maddog" Madory, sho ...
- 'F**k HPV,' Sex-Charged Publicis Health Campaign Tells Gen Z
Pharma & Health Insider, Les Luchter - Wednesday, November 29, 2023
"This campaign is unique to HPV education/prevention as it targets people w ...
- Weight Watchers Shifts Attitude Toward Weight Loss Prescriptions
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 28, 2023
WeightWatchers CEO Sima Sistani says the company got it wrong in its initi ...
- Nonprofits Hope For A Very Healthy Giving Tuesday
Marketing Daily, Les Luchter - Monday, November 27, 2023
D2C food retailer Get Maine Lobster lets consumers donate 5% of the ...
- Yoga Stretches From Physical Activity To Mental Health Tool
Marketing Daily - Top of the News, Les Luchter - Tuesday, November 21, 2023
Stress release has replaced flexibility as the top reason Americans begin doi ...
- Getty Images Capture Landscape Of Healthcare Marketing
Pharma & Health Insider, Les Luchter - Wednesday, November 22, 2023
Getty aims to "find gaps in the visual content our healthcare custome ...
- NICU Donations, Nipple Database Highlight Breast Pump Campaigns
Marketing Daily, Les Luchter - Monday, November 20, 2023
Australia's Milkdrop illustrates just how painful breast pumping can be by showi ...
- Court Orders Balance of Nature To Stop Sales
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 19, 2023
Balance of Nature is being ordered by a federal court to st ...
- Napkin Ads Boost Online Therapy Service -- And Maybe Nikki Haley
Marketing Daily, Les Luchter - Friday, November 17, 2023
Online mental health provider BetterHelp had a successful NapkinAds pilot with t ...
- Wellness Market Reaches Record $5.6 Trillion
Marketing Daily, Les Luchter - Wednesday, November 15, 2023
Global Wellness Institute says the global market had dropped 11% in 202 ...
- Hmm, What If Those Weighted Pillows Also Vibrated?
Pharma & Health Insider, Les Luchter - Thursday, November 16, 2023
Can vibrational therapy or weighted pillows help alleviate mental health problems? Ye ...
- Report: Cold & Cough OTC Ad Spend Drops
Marketing Daily, Les Luchter - Tuesday, November 14, 2023
Procter & Gamble reduced September YoY ad spend on Vicks DayQuil Seve ...
- Sexual Health Brand 'Sense': Boldly Going Where No Condoms Have Gone Before
Marketing Daily, Les Luchter - Tuesday, November 14, 2023
Bold visual identity combined with social media helped Sense land on t ...
- Impossible Foods' Beef Lite Earns Certification As 'Heart-Healthy'
Marketing Daily, Danielle Oster - Friday, November 10, 2023
American Heart Association certification also has broader implications for plant-based category, n ...
- 'Choose Sleep': Hatch Hatches Holiday Campaign
Marketing Daily, Les Luchter - Friday, November 10, 2023
The thrust of the tongue-in-cheekish campaign is that people can use Hat ...
- 23andMe Wants To Move From Ancestry To Prevention
Marketing Daily, Sarah Mahoney - Sunday, November 12, 2023
The DNA-testing company is returning to broadcast with "Hero Gene," a health-focus ...
- Proactiv Campaign Introduces Skincare Brand To Younger Consumers
MAD, Steve McClellan - Wednesday, November 8, 2023
The campaign, created with agency Przm, is also designed to "reengage" wi ...