- It May Be Beauty, But You Still Need The Brains
Engage:Hispanics, Nathalie Jaspar - Thursday, October 20, 2011
I was having brunch with a copywriter friend and telling her h ...
- Old Navy Sponsors Online Mini-novela
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
In an effort to attract the attention of Hispanic shoppers, Old Na ...
- Hispanics: An Obvious But Too-often-overlooked Market Segment
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, October 19, 2011
While marketers and advertisers have long paid attention to the growing mark ...
- State Farm Continues Hispanic Initiatives
MediaDailyNews, David Goetzl - Tuesday, October 18, 2011
State Farm's heavy involvement with Hispanic-targeted programming at NBCUniversal is set ...
- Advertisers Miss Key Targets In Hispanic Market
MediaDailyNews, Steve McClellan - Monday, October 17, 2011
Carat USA, the Aegis Group media shop, has completed a detailed n ...
- U.S. Hispanics To Dominate Critical TV Demo
MediaDailyNews, Wayne Friedman - Monday, October 17, 2011
Young-skewing TV networks might take note about big changes in four year ...
- Hispanic Ad Spend At $4.3 Billion In 2010
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
The Association of Hispanic Advertising Agencies' 2010 report on Hispanic advertising fin ...
- How To Target Hispanics With Facebook Advertising
Engage:Hispanics, Lee Vann - Thursday, October 13, 2011
Twenty-five million Hispanics visit Facebook each month. That represents 74% of a ...
- Tools, Soda, Insurance Look To Emerging Markets
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Executives from Pepsi, Black & Decker, and Travelers held forth about marketi ...
- Oscar Mayer Launches Hispanic Facebook App
Marketing Daily, Karlene Lukovitz - Friday, October 7, 2011
The concept: The sandwich ingredients, including the lunch meats, have "personalities," a ...
- Developing Latino Leaders To Deliver Growth
Engage:Hispanics, Joe Kutchera - Thursday, October 6, 2011
Does your company's talent pool reflect the audience segments that will deliv ...
- Discovery Español Hits Record Performance
MediaDailyNews, - Wednesday, October 5, 2011
Discovery Español has registered another succesful quarter in Q3, following a reco ...
- Hulu Teams With Univision To Showcase Spanish-Language Shows
Online Media Daily, Gavin O'Malley - Wednesday, October 5, 2011
Hulu just entered into a broad licensing agreement with Univision, which ...
- E.W. Scripps To Become Largest ABC Affiliate Group
MediaDailyNews, David Goetzl - Monday, October 3, 2011
E.W. Scripps has a deal to acquire four stations from McGraw-Hill, whi ...
- The Beginning Of A Multicultural Marketing Approach
Engage:Hispanics, Sebastian Aroca - Thursday, September 29, 2011
No doubt, Latinos in the U.S. are gradually but surely being integrat ...
- Ram Truck Hispanic Effort 'Most Comprehensive'
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2011
Chrysler Group LLC is calling its new Hispanic-focused campaign its most comprehensi ...
- Chrysler Rams Campaign Using Hispanic Outlets
MediaDailyNews, David Goetzl - Wednesday, September 28, 2011
As Hispanic-targeted media properties look to grab more dollars from the gener ...
- Clear Channel's iHeartRadio Adds Univision Programs
MediaDailyNews, Erik Sass - Tuesday, September 27, 2011
Clear Channel's partnership with Univision -- the first third-party distribution relationship f ...
- The Science Behind Brand Loyalty Among Hispanics
Engage:Hispanics, Christian Filli - Thursday, September 22, 2011
It is generally accepted that Hispanics are often more brand loyal th ...
- Romano To Telemundo President
MediaDailyNews, David Goetzl - Wednesday, September 21, 2011
Emilio Romano, who headed the parent of Mexicana airlines from 2004-07 alo ...
- Adjusted Socioeconomically, Hispanics and Whites Neck and Neck in Digital Use
Research Brief, Jack Loechner - Monday, September 19, 2011
According to a study from the Pew Research Center, reported in Marketi ...
- P&G Looks To Boost Bottom Line By Wooing Hispanics
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 16, 2011
P&G is courting Hispanic shoppers by tweaking products, retargeting its marketing, changi ...
- Cox Honors Latin Americans
Marketing Daily, - Thursday, September 15, 2011
Cox Communications is celebrating Hispanic Heritage Month by launching increased Hispanic-focused on-dema ...
- Knowing Our Consumers Through Their Own Stories: Hispanics And Content Creation
Engage:Hispanics, Maria-Gracia Inglessis - Thursday, September 15, 2011
Content production and distribution are now accessible to most people everywhere. Than ...
- Univision To Start 'TV Everywhere' Service in 2012
MediaDailyNews, Wayne Friedman - Wednesday, September 14, 2011
Univision intends to start up a "TV Everywhere" service focused from i ...
- Univision Extends Super Bowl Alliance
MediaDailyNews, David Goetzl - Wednesday, September 14, 2011
Univision, which operates the NFL's Spanish-language Web site in partnership with t ...
- Life Insurance Ownership Lowest Among Hispanics
Marketing Daily, - Tuesday, September 13, 2011
Hispanics have the lowest rates of life insurance ownership when compared ...
- Hispanics At NBCU Launches State Farm Deal
MediaDailyNews, David Goetzl - Monday, September 12, 2011
NBC Universal's cross-platform sales initiative focusing on the Hispanic audience has ink ...
- Why You Should Use Tumblr To Reach Online Hispanics
Engage:Hispanics, Lee Vann - Thursday, September 8, 2011
Back in May, I took a look at how Hispanics were embraci ...
- Was The 2010 Census Anticlimactic For The Hispanic Marketing Industry?
Engage:Hispanics, Jose Villa - Thursday, September 1, 2011
Anyone who has been in the business of Hispanic marketing for 2 ...