- Adjusted Socioeconomically, Hispanics and Whites Neck and Neck in Digital Use
Research Brief, Jack Loechner - Monday, September 19, 2011
According to a study from the Pew Research Center, reported in Marketi ...
- P&G Looks To Boost Bottom Line By Wooing Hispanics
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 16, 2011
P&G is courting Hispanic shoppers by tweaking products, retargeting its marketing, changi ...
- Cox Honors Latin Americans
Marketing Daily, - Thursday, September 15, 2011
Cox Communications is celebrating Hispanic Heritage Month by launching increased Hispanic-focused on-dema ...
- Knowing Our Consumers Through Their Own Stories: Hispanics And Content Creation
Engage:Hispanics, Maria-Gracia Inglessis - Thursday, September 15, 2011
Content production and distribution are now accessible to most people everywhere. Than ...
- Univision To Start 'TV Everywhere' Service in 2012
MediaDailyNews, Wayne Friedman - Wednesday, September 14, 2011
Univision intends to start up a "TV Everywhere" service focused from i ...
- Univision Extends Super Bowl Alliance
MediaDailyNews, David Goetzl - Wednesday, September 14, 2011
Univision, which operates the NFL's Spanish-language Web site in partnership with t ...
- Life Insurance Ownership Lowest Among Hispanics
Marketing Daily, - Tuesday, September 13, 2011
Hispanics have the lowest rates of life insurance ownership when compared ...
- Hispanics At NBCU Launches State Farm Deal
MediaDailyNews, David Goetzl - Monday, September 12, 2011
NBC Universal's cross-platform sales initiative focusing on the Hispanic audience has ink ...
- Why You Should Use Tumblr To Reach Online Hispanics
Engage:Hispanics, Lee Vann - Thursday, September 8, 2011
Back in May, I took a look at how Hispanics were embraci ...
- Was The 2010 Census Anticlimactic For The Hispanic Marketing Industry?
Engage:Hispanics, Jose Villa - Thursday, September 1, 2011
Anyone who has been in the business of Hispanic marketing for 2 ...
- Muy Rico: Spanish-Language TV Tops $1.5B In Ad Rev
MediaDailyNews, Erik Sass - Tuesday, August 30, 2011
With the U.S. Hispanic population growing, Spanish-language news media has fared bett ...
- Tecate Gets Double Mileage From September
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
The good news for fans and for Tecate is that the sponsorsh ...
- Product Placement Big In Telenovelas
Around the Net In Media, Phyllis Fine - Monday, August 29, 2011
Viewers who watched Telemundo's telenovela "Mi Corazón Insiste" saw a new ty ...
- Choices, Choices, Choices
Engage:Hispanics, Juan Aceves - Thursday, August 25, 2011
Lately I have been interested in how and why we chose wh ...
- Media Strategy Should Work Across Languages
Engage:Hispanics, Stephanie Da Costa - Thursday, August 18, 2011
Recent research published in Advertising Age's Annual Hispanic Fact Pact revealed ...
- Univision Adds Sports Programming Execs
MediaDailyNews, David Goetzl - Thursday, August 11, 2011
In advance of its all-sports network, Univision has added a pair ...
- HuffPost LatinoVoice Launches, Targets Bicultural Hispanics
Online Media Daily, - Thursday, August 11, 2011
The AOL Huffington Post Media Group has launched HuffPost LatinoVoices, a n ...
- Kmart Introduces Spanish-Language Branded Video Series, Real-Mom Interviews, Video Shopping
VidBlog, Steve Smith - Friday, August 12, 2011
Among the many other things I wish I had paid closer attenti ...
- 5 Reasons Marketers Should Pay Attention To Google+
Engage:Hispanics, Lee Vann - Thursday, August 11, 2011
As the fastest-growing site in history, Google's month-old social networking platform Googl ...
- Ad Targets: NNN Launches Hispanic Network
MediaDailyNews, Erik Sass - Wednesday, August 10, 2011
The nation's largest ad network for newspapers, the Newspaper National Network, h ...
- Q&A: Sears Boosts Social/Hispanic Connections
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
Marketing Daily caught up with Oscar H. Castro, director/general manager of internation ...
- Univision Upswing: Ramps Up Sales, Cable Nets
MediaDailyNews, David Goetzl - Thursday, August 4, 2011
Univision plans to invest up to $40 million this year in buildi ...
- Is Hispanic Advertising A Discipline?
Engage:Hispanics, Jose Villa - Thursday, August 4, 2011
Hispanic advertising in the U.S., since its inception in the 1960s (che ...
- The Beginning Of A Multicultural Marketing Approach
Engage:Hispanics, Sebastian Aroca - Thursday, July 28, 2011
Sooner or later, the Latinos and non-Latinos will be totally absorbed in ...
- Dems' Spots Target Hispanics For 2012 Election
Marketing Daily, - Monday, July 25, 2011
Well over a year before the election, the Democratic National Committee h ...
- Nissan To Launch Spanish-Language Facebook Page
Marketing Daily, - Friday, July 22, 2011
Nissan Americas will launch a Spanish-language Facebook page this weekend at t ...
- NNN Unveils Hispanic Newspaper Network, Targets Local Spanish TV Ad Budgets
MediaDailyNews, Joe Mandese - Monday, July 25, 2011
In recognition of the growing size and influence of the U.S. Hispan ...
- Dems' Spots Target Hispanics For 2012 Election
MediaDailyNews, David Goetzl - Friday, July 22, 2011
The Democratic National Committee has launched a campaign for President Obama, targeti ...
- Badillo To Program Director, Discovery U.S. Hispanic
MediaDailyNews, - Thursday, July 21, 2011
Discovery U.S. Hispanic announced it has named Maria Badillo as director ...
- Defying Easy Categorization: Latinos And Communication Technology
Engage:Hispanics, Andrew Speyer - Thursday, July 21, 2011
The studies themselves are excellent, unsurprisingly, given the sources. But they challen ...