- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- 'Siempre Mujer,' CNN Target Hispanic Women
MediaDailyNews, Erik Sass - Friday, July 15, 2011
Meredith Corp.'s "Siempre Mujer" is teaming up with CNN en Español ...
- ESPN Deportes Launches Original Programming, 'E:60'
MediaDailyNews, David Goetzl - Thursday, July 14, 2011
ESPN's Spanish-language network is launching its own version of ESPN's "60 Minutes"-sty ...
- Online Retailers Should Put Up A 'Se Habla Espanol' Sign
Engage:Hispanics, Lee Vann - Thursday, July 14, 2011
As a follow up to my last post, "Five Reasons for Usi ...
- What We've Learned About 'Acculturation'
Marketing Daily, Christine Montenegro McGrath - Tuesday, July 12, 2011
Acculturation is a tricky concept and can lead marketers down the wro ...
- Disney, Buick Sponsor Blogger's Mega Vacation
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"This is a case study that showcases what a brand like Disn ...
- NGL Media Targets Latinos Cross-Platform
MediaDailyNews, Erik Sass - Friday, July 8, 2011
With the Latino market growing in both numbers and spending power, n ...
- Discovery en Español Reports Record Audiences
MediaDailyNews, Erik Sass - Thursday, July 7, 2011
Discovery en Español enjoyed its best second quarter ever, in terms ...
- Hispanic Advertising Goes Digital ... Sort Of
Engage:Hispanics, Jose Villa - Thursday, July 7, 2011
I was watching the Copa de Oro finals match between the ...
- Knowledge Networks Acquires Garcia
Online Media Daily, - Wednesday, July 6, 2011
Knowledge Networks has acquired Garcia Research Associates (GRA), a research company specializi ...
- TR3S.com Heats Up the Grill With New Latino Series...and a Giant Hamster
VidBlog, Steve Smith - Tuesday, July 5, 2011
If those July 4 hot dogs yesterday just didn't seem to ha ...
- Connecting 'Like A Good Neighbor' On Facebook
Engage:Hispanics, Joe Kutchera - Thursday, June 30, 2011
Find your voice and your passion, first and foremost. Once you ha ...
- Falco To CEO, Univision
MediaDailyNews, David Goetzl - Wednesday, June 29, 2011
Randy Falco, the former NBC Universal executive who joined Univision earlier th ...
- Modelo Especial Launches Soccer Kick
Marketing Daily, - Thursday, June 23, 2011
Modelo Especial beer is getting into soccer via a partnership with Spor ...
- It's Not Just About Language, It's About Understanding
Engage:Hispanics, Juan Aceves - Thursday, June 23, 2011
It's not just the Hispanic-American youth that is making waves in t ...
- Young, Bicultural Latinos Are TV 'Language Neutral'
MediaDailyNews, Erik Sass - Wednesday, June 22, 2011
While older, foreign-born Latinos tend to prefer media in their mother tongu ...
- Marketing To Hispanics Not A One-Message Affair
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 22, 2011
Hispanics may be the fastest-growing demo in the U.S. but the ...
- Allstate, Telemundo Partner For Award Show
Marketing Daily, - Monday, June 20, 2011
Allstate is sponsoring Telemundo's broadband award show, "Allstate Presents Premios Telemundo Novel ...
- Spanish-Language TV Beefs Up Political Coverage
MediaDailyNews, - Thursday, June 16, 2011
Spanish-language television news addressing Hispanic voting muscle and viewership with expanded U. ...
- Finding Consumer Insights In Unexpected Places
Engage:Hispanics, Daniel Gergely - Thursday, June 16, 2011
Insights for marketers can come from anywhere. That's why we recently invit ...
- Are U.S. Hispanics Buying Your Ads?
Marketing Daily, Amy Fayer - Wednesday, June 15, 2011
Your ad must be memorable and engaging to build brand and ...
- Dr Pepper Sponsors Premios Juventud VIP Tour
MediaDailyNews, David Goetzl - Thursday, June 9, 2011
Dr Pepper is presenting a series of concerts leading up to t ...
- 5 Reasons For Using Spanish To Reach Hispanics Online
Engage:Hispanics, Lee Vann - Thursday, June 9, 2011
The release of the 2010 Census has re-ignited the debate about whi ...
- Direct Response: Kre8 Division Targets Hispanic Viewers
MediaDailyNews, Wayne Friedman - Monday, June 6, 2011
TV direct-response advertising got a big initial lift in the recent advertisi ...
- Census Data And The Future of Hispanic Advertising
Engage:Hispanics, Jose Villa - Thursday, June 2, 2011
How will the Hispanic market change mainstream marketing? In 10 years, wh ...
- Kraft Hopes To Attract Hispanics With Kool-Aid
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
This year, Kraft will triple its spend against the Hispanic market ...
- Hispanic Magazine Advertising Rebounds
Research Brief, Jack Loechner - Monday, May 30, 2011
According to Hispanic Magazine Monitor estimates released by Media Economics Group, ...
- Is There Such A Thing As A U.S. Hispanic/Latino Identity Or Community?
Engage:Hispanics, Juan Aceves - Thursday, May 26, 2011
If in order to feel like we belong to a group a ...
- Verizon Launches Spanish Site
Marketing Daily, - Tuesday, May 24, 2011
Verizon is targeting Hispanic consumers with a new Spanish-language, interactive website, ...
- Cuddihy To Univision President
MediaDailyNews, - Monday, May 23, 2011
Kevin Cuddihy has been named president of Univision Television Group. Previously, ...