- Modelo Succeeds By Reaching Out To Hispanic Beer Drinkers
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
Modelo Especial is one of the fastest-growing beer brands. But it h ...
- Multifaceted: The New Face Of Multicultural
Marketing Daily, Melissa Lavigne-Delville - Monday, May 23, 2011
To truly connect with this consumer, marketers must look beyond the cens ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- Vme Airs Spanish-Language Version of 'Kennedys'
MediaDailyNews, David Goetzl - Friday, May 20, 2011
The Vme network will offer "Los Kennedy," the Spanish-language version of t ...
- Univision: More Original Shows For 2011-'12 Slate
MediaDailyNews, David Goetzl - Thursday, May 19, 2011
Univision confirmed it has three new cable networks coming in 2012, o ...
- Plug In The Hispanic Internet
Engage:Hispanics, Matthews Lucia - Thursday, May 19, 2011
Working models for communicating with Hispanics through online venues can guide business ...
- Approach To Hispanic Consumers Needs Revision
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
The Futures Company says "navigation" -- where to go, how to g ...
- Discovery US Hispanic Unveils Lineup
MediaDailyNews, Erik Sass - Wednesday, May 18, 2011
Discovery US Hispanic is blitzing media buyers with an array of n ...
- Nielsen Unifies Local TV Language Samples, Will Scrap Hispanic Panel In November
MediaDailyNews, Joe Mandese - Wednesday, May 18, 2011
In another important step toward general advertising marketplace assimilation, the audiences ...
- Discovery Offers New Options for Spanish-Language Ads
MediaDailyNews, Erik Sass - Thursday, May 12, 2011
Discovery US Hispanic, which includes Discovery en Español and Discovery Familia, ...
- What's Next In Social Media?
Engage:Hispanics, Lee Vann - Thursday, May 12, 2011
Facebook will probably continue its supreme dominance, but when it comes ...
- Using Personas: A 'How-To Guide'
Engage:Hispanics, Jose Villa - Thursday, May 5, 2011
In this last installment of a three-part discussion on Hispanics, social med ...
- Valvoline, Telemundo Partner For TV Show
Marketing Daily, Karl Greenberg - Tuesday, May 3, 2011
Valvoline is using the program to promote its NextGen motor oil, ...
- Discovery US Hispanic Goes 'Beyond'
MediaDailyNews, - Tuesday, May 3, 2011
Discovery US Hispanic, home to Discovery en Español and Discovery Familia, sa ...
- AOL Names Multicultural Execs, Launches Patch Latino
Online Media Daily, Gavin O'Malley - Tuesday, May 3, 2011
To target more diverse demographics, the AOL Huffington Post Media Group ...
- Part III: Are We Witnessing The End Of The Hispanic Advertising Agency, As We Know It?
Engage:Hispanics, Juan Aceves - Thursday, April 28, 2011
It used to be that advertising to the Hispanic segment of t ...
- Mintel: Smartphones Shatter Hispanic Divide
Marketing Daily, Aaron Baar - Wednesday, April 27, 2011
Marketers wanting to reach the growing Hispanic population, particularly Hispanic women, m ...
- Nowhere Land
Engage:Hispanics, Ruben Salavert - Thursday, April 21, 2011
In order to create meaningful relationships with Latino consumers, it's essential th ...
- Correction: Sandy Brown Heads Univision Deportes
MediaDailyNews, - Wednesday, April 20, 2011
In the April 20, Media Daily News story "Conrad to Head N ...
- Conrad To Head New Univision Sports Net
MediaDailyNews, David Goetzl - Tuesday, April 19, 2011
Moving ahead with plans to launch a Spanish-language sports cable network, Univisi ...
- Viva La Musica!
Engage:Hispanics, Joe Kutchera - Thursday, April 14, 2011
As the English-speaking Latino audience grows in size and importance, how c ...
- Hispanic Dining Patterns Differ By Acculturation
Marketing Daily, Karlene Lukovitz - Tuesday, April 12, 2011
Hispanics who speak primarily Spanish are more likely to use restaurants f ...
- Another NBC Change: Telemundo Prez Exits In June
MediaDailyNews, Wayne Friedman - Tuesday, April 12, 2011
More senior executive changes at NBC Universal -- this time concerning Telemund ...
- About.com Debuts Spanish Channel
Online Media Daily, Gavin O'Malley - Tuesday, April 12, 2011
As part of a broader content expansion, About.com has launched its fir ...
- Rebranded Tr3 Kicks Up Ratings
MediaDailyNews, David Goetzl - Monday, April 11, 2011
The MTV bilingual network that was recently rebranded as Tr3s said ...
- Project Finds Spanish Does Not Hispanic Make
Marketing Daily, Karl Greenberg - Thursday, April 7, 2011
"National pride transcends generations and remains centrally relevant even after decades ...
- Effective International SEO Strategy Starts At Home
Engage:Hispanics, Liz Elting - Thursday, April 7, 2011
ISEO, critical to brand messaging abroad, is no less important domestically, whe ...
- State Farm Launches Latino Facebook Page
Marketing Daily, Tanya Gazdik - Wednesday, April 6, 2011
State Farm has launched a new social networking page for Latinos ...
- Tomorrow Is Today
Marketing Daily, Phil Colon - Wednesday, April 6, 2011
Young Latinos take the lead in growth numbers. And they're more connect ...
- AT&T Enlists Jimenez In Hispanic Campaign
Marketing Daily, Aaron Baar - Tuesday, April 5, 2011
AT&T is looking to connect with U.S. Hispanics, the culture and the ...