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Hispanic Ad Spend At $4.3 Billion In 2010
- Radio And TV Business Report, Friday, October 14, 2011 12 AM
The Association of Hispanic Advertising Agencies’ 2010 report on Hispanic advertising finds spend rose 14% to $4.3 billion in 2010 -- reversing a two-year slowdown, increasing the aggregate Hispanic ad spend by over 2009 levels. Hispanic media spend by the Top 500 advertisers stood only $163 million below its peak in 2007.
The AHAA study found that a Best-In-Class company (one that allocates over 14.2% of marketing dollars to Hispanic-directed efforts) that allocates one quarter of its ad spend to Hispanic media over five years would generate annual revenue growth of 6.7%. Here's a list of best-in-class advertisers.
