- Fish Where The Fish Are
Engage:Hispanics, Wilson Camelo - Thursday, April 30, 2009
Where I live in the Northeast, supermarket chains have essentially ignored t ...
- Study Finds Latinas Ambitious, Nurturing
Marketing Daily, Aaron Baar - Friday, April 24, 2009
To reach these consumers, marketers should "tap into these aspirations,"says Telemundo's Jacqueli ...
- Dos Equis Tours For Cinco de Mayo
Marketing Daily, - Thursday, April 23, 2009
Dos Equis beer has launched an "Expedition Cinco" tour of 14 k ...
- The Recession As Hispanics See It
Engage:Hispanics, Patricia Graham - Thursday, April 23, 2009
Hispanics may be among the last to have their spending habits chan ...
- Verizon, Los Tigres Team In Promo
Marketing Daily, - Wednesday, April 22, 2009
Verizon has teamed up with Mexican music artists Los Tigres del Nor ...
- Top 10 Latino Performers
Marketing Daily, - Thursday, April 23, 2009
These are the "most appealing" Latino performers among U.S. Hispanics ages ...
- Under-35 Hispanic Age Group Engages With Hispanic Newspapers
Research Brief, Jack Loechner - Tuesday, April 14, 2009
Alloy Access, in partnership with Excend Consulting Services, in a recent Hispan ...
- U.S. Marketers Say ¡Hola! To Hispanic Consumers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 13, 2009
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- Understanding Consumers: It's All In The 'Cons'
Engage:Hispanics, Joe Kutchera - Thursday, April 9, 2009
Is brand building with consumers an art or a science? Angel Martin ...
- Using Personas To Connect Online
Engage:Hispanics, Jose Villa - Thursday, April 2, 2009
Personas are synthesized from ethnographic research with real people and then summariz ...
- Language Choice? Cualquiera!
Engage:Hispanics, Fernando Rodríguez - Thursday, March 26, 2009
As this demographic undergoes historic population shifts and growth, Spanish is ...
- Recession's Effect Equals Opportunities For Advertisers
Engage:Hispanics, Liz Castells-Heard - Thursday, March 19, 2009
Investing in the Hispanic market is a no-brainer. It simply makes go ...
- Brand Loyal, Yet Unbranded
Engage:Hispanics, Diana A. Terry-Azíos - Thursday, March 12, 2009
What happens when acculturating Latinos don't have familiarity to rely on? Wh ...
- Hispanic NASCAR Fans Break The Mold
Engage:Hispanics, Patricia Graham - Thursday, March 5, 2009
One internationally prominent marketer that has been working hard to understand a ...
- Reaching U.S. Hispanics On The 'Long Tail' Of Country-Of-Origin Sites
Engage:Hispanics, Joe Kutchera - Thursday, February 26, 2009
U.S. Hispanic consumers have changed the way they consume media. But ha ...