- Busy Week For Google Collabs With Holding Companies
MAD, Steve McClellan - Sunday, April 14, 2024
Accenture, Stagwell and WPP announced new projects with Google related to CR ...
- Publicis Starts Year Strong With 5.3% Q1 Growth
MAD, Steve McClellan - Thursday, April 11, 2024
The company cited continuing new business tailwinds, a rebounding technology sector a ...
- WPP 'Open' Adds Google Gemini To Boost Gen AI Content
MAD, Steve McClellan - Tuesday, April 9, 2024
In addition to richer, more detailed content, the integration will improve W ...
- Share Of Measurement Voice
Planning & Buying Insider, Joe Mandese - Thursday, April 4, 2024
When CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Omnicom Chief's 2023 Pay Roughly In Line With The Previous Year
MAD, Steve McClellan - Monday, April 1, 2024
According to the company's latest proxy statement, CEO John Wren's compensation la ...
- Dentsu Unveils First Party Data-Driven Merkury For Media
MAD, Steve McClellan - Friday, March 29, 2024
With this launch, Dentsu said it will become the first agency holdi ...
- Magna Upgrades Again, Boosts Outlook On Strengthening Economic Indicators
MediaDailyNews, Joe Mandese - Thursday, March 28, 2024
The IPG Mediabrands unit increased this year's U.S. ad forecast nearly ...
- Is S4 Capital In Play?
Mediapsssst, Richard Whitman - Wednesday, March 27, 2024
"We have received no credible offer for the board to consider," ...
- S4 Capital Loses Ground, Organic Revenue Declines 4.5%
MAD, Steve McClellan - Wednesday, March 27, 2024
The firm also indicated that growth is not expected to return ...
- Read Takes 2023 Salary Hit After Tough Year For WPP
Mediapsssst, Richard Whitman - Saturday, March 23, 2024
The pay cut reflects the tough year that WPP had in 202 ...
- Disgraced Ad Exec Nadal About To Make $60 Million Windfall
Mediapsssst, Richard Whitman - Wednesday, March 20, 2024
He's cashing out on a collection cars and sneakers said to ...
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie Deprecation
MediaDailyNews, Joe Mandese - Friday, March 8, 2024
Dubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- UK Green Activists Miffed That WPP's Read Is Now A CBE
Mediapsssst, Richard Whitman - Sunday, March 3, 2024
King Charles bestowed the honor on Read at the beginning of t ...
- IPG Unveils 'Engine,' Resets Creation In First-To-Market Adobe Deal
MAD, Steve McClellan - Thursday, February 29, 2024
The holding company has created a new operating system - already ...
- Longtime WPP Executive Blackett Stepping Down After 29 Years At The Company
MAD, Steve McClellan - Wednesday, February 28, 2024
Karen Blackett, who is UK country president, is set to depart th ...
- Penn To Investors: Tech Spending Starting To Come Back
Mediapsssst, Richard Whitman - Tuesday, February 27, 2024
By mid-year Stagwell CEO Mark Penn said he expects "the flood gat ...
- Stagwell Loses Ground In 2023 But Forecasts Return To Growth in 2024
MAD, Steve McClellan - Tuesday, February 27, 2024
The company reported an organic revenue decline of 5.9% for 2023 b ...
- WPP Reports 2023 Growth Of 0.9%, With Similar Growth Expected In 2024
MAD, Steve McClellan - Thursday, February 22, 2024
North America revenue declined by 2.7% in 2023, reflecting lower revenues fr ...
- Priday Steps Down As Dentsu Global CFO, Succeeded By His Predecessor
MAD, Steve McClellan - Monday, February 19, 2024
Nick Priday was appointed to the role in November 2022 after servi ...
- Stagwell Eyes International Expansion In 2024
Mediapsssst, Richard Whitman - Sunday, February 18, 2024
CEO Mark Penn said in a recent note to investors that th ...
- Dentsu Loses Ground In 2023
MAD, Steve McClellan - Wednesday, February 14, 2024
The company today reported an organic revenue decline of 4.9%, which ...
- IPG Reports Full-Year Growth Decline With Surprising Q4 Gains
MAD, Steve McClellan - Thursday, February 8, 2024
Organic growth next year is expected to be in the 1% ...
- Publicis Groupe Surges In Q4 As Full-Year Growth Reaches 6.3%
MAD, Steve McClellan - Thursday, February 8, 2024
The organic growth outlook for the full-year 2024 is between 4% a ...
- Omnicom Growth In 2023 Reached 4.1%
MAD, Steve McClellan - Tuesday, February 6, 2024
CEO John Wren tells analysts Flywheel purchase will "transform" the company wi ...
- Susan Credle Named IPG's First Creative Advisor
MAD, Steve McClellan - Monday, February 5, 2024
In her Creative Advisor role, IPG said Credle will work with creati ...
- Omnicom Bolsters Creative Content Offering With Coffee & TV Acquisition
MAD, Steve McClellan - Thursday, February 1, 2024
The deal, which includes CTV's post-production facility Residence Pictures, also supports t ...
- Publicis Health Settles Opioid-Related Legal Dispute For $350 Million
MAD, Steve McClellan - Thursday, February 1, 2024
The settlement covers all 50 states, the District of Columbia and certa ...
- Havas One Step Closer To Being Independent Again
Mediapsssst, Richard Whitman - Thursday, February 1, 2024
Vivendi's Supervisory board approved a plan to split the firm into fo ...
- WPP Briefs Investors On Its Plans For The 'AI Age'
MAD, Steve McClellan - Tuesday, January 30, 2024
The firm has earmarked 250 million GBP for 2024 for additional investmen ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...