Interpublic Group has announced the appointment of Susan Credle as its first-ever Creative Advisor. For the remainder of 2024, she will retain her role as Chair of global network FCB, which she joined in 2016 as Global Chief Creative Officer after two decades at BBDO. 

Credle will continue to report IPG CEO Philippe Krakowsky. 

In her Creative Advisor role, IPG said Credle will work with creative leaders across the holding company. She is tasked with “infusing creative perspectives” into emerging offering such as commerce and marketing technology solutions including areas like generative AI. 

Krakowsky applauded her work at FCB—during her time there it was named Cannes Global Network of The Year and North America Network Of The Year for the last five years. “We wanted to create an opportunity for that impact to extend to the rest of IPG,” he said. 

In addition to her creative leadership roles at three different holding companies (she led creative at Publicis Groupe’s Leo Burnett prior to joining BBDO) Credle was the first woman to Chair The One Club For Creativity. She has also served as a juror for all the major award shows.