• by Fern Siegel , 9 hours ago

Premium interiors brand Thibaut has kept pace with need of designers and consumers by revamping and rebranding its site and ecommerce platform.

Fifty Thousand Feet updated Thibaut’s ecommerce, designing a platform powered by advanced Shopify technology. In short, the agency streamlined the purchase process to accommodate Thibaut's inventory, creating separate paths for trade pros and retail shoppers.

The platform introduces tools such as product configurators, shareable swatch books and a “shop the look” feature. Users can explore wallpapers, fabrics, trims, furniture and rugs with greater efficiency.

There is also a mobile-first approach to aid accessibility.

Thibaut is the oldest wallpaper company in the United States, opened in 1886 by Richard E. Thibaut on Madison Avenue.

Agency work has included BCG, Mastercard and Google. Fifty Thousand Feet has offices in Chicago, New York and London.