- IPG Unveils New Space To House Innovation-Focused Agencies, Specialists
MAD, Steve McClellan - Thursday, December 7, 2023
Both Huge and R/GA will relocate to the space in Brooklyn Na ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- Dentsu Americas Adds Media CEO, Strategy And Client Chiefs
Mediapsssst, Richard Whitman - Wednesday, December 6, 2023
Sean Reardon has been named CEO Media Practice for the region, a ...
- Include/Exclude Political Ad Spend: How Do You Vote?
Red, White & Blog, Joe Mandese - Friday, December 8, 2023
After 35 years, Zenith has dropped political to provide a "more stab ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Dentsu Shaves Global Ad Outlook, Again
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Dentsu's new forecast cites a slowing of the world's economy heading in ...
- Zenith Quietly Releases Updated Forecast, Revises 2024 Growth Down 1.6 Percentage Points -- With A Caveat
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
The Publicis Media unit now projects 2024 global ad spending will ri ...
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
MediaDailyNews, Joe Mandese - Monday, December 4, 2023
Following years of volatility, GroupM's new forecast projects the world ad mark ...
- Magna Upgrades U.S. Ad Outlook Marginally, Cites Second-Half Growth
MediaDailyNews, Joe Mandese - Sunday, December 3, 2023
"Advertising spending re-accelerated in the second half of 2023 after four sl ...
- Ad Market Expands For Fourth Consecutive Month, October Climbs 3.2%
MediaDailyNews, Joe Mandese - Monday, November 27, 2023
U.S. ad spending rose 3.2% vs. October 2022, the strongest gain sin ...
- WPP's FGS Global Acquires Canadia PR/Public Affairs Firm
Mediapsssst, Richard Whitman - Wednesday, November 22, 2023
WPP formed FGS Global two years ago when it merged Finsbury, T ...
- Loris Nold Will Be Publicis Groupe's Next CFO
MAD, Steve McClellan - Friday, November 17, 2023
Currently CEO Publicis EMEA, Nold will succeed Michel-Alain Proch as Groupe C ...
- Compass Presses Case Against Flywheel Digital
Mediapsssst, Richard Whitman - Friday, November 17, 2023
Omnicom has a pending deal to acquire Flywheel for $835 million. Compa ...
- Yandex Search Engine Assets For Sale
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Some smaller search engines are trying to sell off assets or partn ...
- Latest Exec Shakeup Designed To 'Accelerate' Shift To 'One Dentsu' Model
MAD, Steve McClellan - Tuesday, November 14, 2023
The moves follow another quarter of disappointing financial results for the compan ...
- Dentsu Falls Further Behind In Q3 As Company Downgrades Full-Year Outlook
MAD, Steve McClellan - Tuesday, November 14, 2023
The firm is the latest holding company to report it will lo ...
- Publicis Production Reorganizes Internal Teams To Serve Specific Ad Categories
MAD, Steve McClellan - Monday, November 13, 2023
From a production standpoint, teams focused on single categories can more efficient ...
- WPP Taps Geraghty For Chief Client Officer Role
MAD, Steve McClellan - Friday, November 10, 2023
The Landor & Fitch CEO succeeds Lindsay Pattison who is shifting ...
- S4 Capital Shares Fall Double Digits On Disappointing Q3 Results
MAD, Steve McClellan - Thursday, November 9, 2023
The firm now says it will have an organic net revenue decli ...
- Stagwell Partners With Google Cloud, Sada To Build Out AI Marketing Toolkit
Mediapsssst, Richard Whitman - Thursday, November 9, 2023
With the arrangement Stagwell intends to develop tools to enhance market resear ...
- WPP, Sprinklr Create Global CXM-Focused Partnership
MAD, Steve McClellan - Tuesday, November 7, 2023
Under the deal, WPP becomes Sprinklr's first global agency partner and cal ...
- Stagwell Reports 7% Organic Net Revenue Decline For The Third Quarter
MAD, Steve McClellan - Thursday, November 2, 2023
CEO Mark Penn said "We have trimmed our costs, implemented new system ...
- WPP Names Pattison Global Chief People Officer
MAD, Steve McClellan - Wednesday, November 1, 2023
She succeeds Jennifer Remling, who is leaving to become chief people offic ...
- Hallmark Media Adds VideoAmp As 'Currency'
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- Participation
MediaDailyNews, Joe Mandese - Wednesday, November 1, 2023
While I can't get any straight on-the-record facts about what Omnicom's "participatio ...
- Omnicom Agrees To Acquire Flywheel Digital From Ascential For $835M
MAD, Steve McClellan - Monday, October 30, 2023
Flywheel will operate as a practice area within Omnicom and will ...
- Big Holding Groups Poised For Full-Year Growth Of 3% to 4%
Mediapsssst, Richard Whitman - Tuesday, October 31, 2023
That's according to Madison & Wall's Brian Wieser who did some calculatio ...
- WPP Cuts Full-Year Growth Outlook After Sluggish Q3 Performance
MAD, Steve McClellan - Thursday, October 26, 2023
Organic growth is now expected to be no more than 1%. T ...
- Read On GroupM: 'We Can Do Better'
Mediapsssst, Richard Whitman - Thursday, October 26, 2023
Which is why GroupM is undergoing a reorganization that will result ...
- IPG Continues To Struggle With Q3 Organic Decline
MAD, Steve McClellan - Friday, October 20, 2023
The company cited several reasons that continue to weigh on performance includi ...