- Stagwell Will Boost News Ad Spending By 22% This Year
MAD, Steve McClellan - Thursday, March 20, 2025
The announcement was timed to Stagwell's second annual Future of News ...
- Omnicom, IPG Shareholders Approve Merger Deal
MAD, Steve McClellan - Tuesday, March 18, 2025
The votes on Tuesday morning were "overwhelmingly" in favor of the transactio ...
- Havas CFO Laroze Adds Global COO Duties
MAD, Steve McClellan - Tuesday, March 18, 2025
The 18-year company veteran will work with the group's Executive Committee a ...
- Wieser Downgrades 2025 Again, Projects Tepid Growth For Next Few Years
MediaDailyNews, Joe Mandese - Tuesday, March 18, 2025
"By now, nearly three months into the year, what we can s ...
- Omnicom, IPG Receive Second Hart-Scott-Rodino Request
MAD, Steve McClellan - Friday, March 14, 2025
The companies downplayed the significance of the request, but they occur ...
- Daylight: Movie Ads Again On X? No Longer In Dusk, Per Musk
TV Watch, Wayne Friedman - Tuesday, March 11, 2025
Over the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgat ...
- Omnicom, IPG Investors Urged To Weigh Fossil Fuel Risk
MAD, Steve McClellan - Monday, March 10, 2025
The campaign, from Clean Creatives, comes about a week before investors a ...
- Influential Advisory Firms Endorse Omnicom-IPG Deal
MAD, Steve McClellan - Wednesday, March 5, 2025
Word of the endorsements comes about two weeks before the shareholders ...
- Havas Lost Ground In 2024, Projects Return To Growth This Year
MAD, Steve McClellan - Wednesday, March 5, 2025
The firm reported its full-year 2024 financial results today, the first ti ...
- WPP, Stability AI Form Strategic Alliance
MAD, Steve McClellan - Thursday, March 6, 2025
The partnership will establish a joint R&D pipeline, giving WPP access ...
- Publicis Doubles Down On Identity, Acquires Lotame
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
Publicis Groupe announced Thursday it has entered into an agreement to acqui ...
- Omnicom Production Adds CEOs To Run NA And EMEA/UK Regions
MAD, Steve McClellan - Tuesday, March 4, 2025
Eighteen-year company veteran Alissa Hansen will oversee North America and Publicis Grou ...
- Brian Lesser's Plan To Revitalize GroupM
MAD, Steve McClellan - Friday, February 28, 2025
An important key to the revival, Lesser said, is a shift n ...
- Dentsu Tees Up PGA Movie, Taps 'Despicable' Producer To Make It
MediaDailyNews, Joe Mandese - Monday, March 3, 2025
The feature film, part of a "transmedia" Dentsu project, will anthropomorphize t ...
- Stagwell Reports 5% Growth For 2024, Record New Business
MAD, Steve McClellan - Thursday, February 27, 2025
The company didn't offer organic growth guidance for 2025 but does expe ...
- Stagwell Will No Longer Provide Organic Growth Guidance
MAD, Steve McClellan - Thursday, February 27, 2025
It's a key metric used to assess industry health, but CEO Ma ...
- Krakowsky: Half Of IPG Clients 'Opt In' To Principal Trading
MAD, Steve McClellan - Wednesday, February 26, 2025
At a Barclays investor conference this week, managing director Julien Roch ask ...
- WPP Lost Ground In 2024, Expects To Lose More This Year
MAD, Steve McClellan - Thursday, February 27, 2025
The initial outlook for 2025: an organic decline of 2% albeit wi ...
- WPP Executive Pattison Departing In May
MAD, Steve McClellan - Friday, February 21, 2025
In addition to corporate roles at the holding company and its med ...
- Publicis Bolsters LATAM Influencer Ops With BR Media Group Deal
MAD, Steve McClellan - Tuesday, February 18, 2025
Founded in 2012, the firm has a network of over 500,000 creato ...
- Dentsu Moves To Restore Growth After Flat 2024
MAD, Steve McClellan - Friday, February 14, 2025
The firm took a Q4 $1.38 billion impairment charge and will ta ...
- IPG Reversal On Principal Media-Buying Came Too Late For Some Pitches
MAD, Steve McClellan - Wednesday, February 12, 2025
The good news: the firm's principal buying unit is in full swi ...
- IPG Loses Ground In Q4, Posts Slight Growth For 2024
MAD, Steve McClellan - Wednesday, February 12, 2025
The company is undertaking an accelerated business transformation and cost reduction pl ...
- Omnicom Doesn't Report Net Organic Revenue Growth And Doesn't Plan To
Mediapsssst, Richard Whitman - Wednesday, February 5, 2025
The subject came up during Omnicom's earnings earlier this week, with o ...
- WPP, Amazon Music Partner On 'Louder Than Cancer' Campaign
MAD, Steve McClellan - Tuesday, February 4, 2025
There's a playlist and merchandise included in the campaign that will rai ...
- Omnicom Reports 5.2% Growth For 2024
MAD, Steve McClellan - Tuesday, February 4, 2025
The full-year growth surpassed the upper end of the firm's 5% grow ...
- Havas Expands Commerce Media With Channel Bakers Stake
MediaDailyNews, Joe Mandese - Wednesday, February 5, 2025
The deal, Havas' first major investment since spinning off from Vivendi, ...
- Publicis Ends 2024 On High Note, Q4 Grew 6.3%
MAD, Steve McClellan - Tuesday, February 4, 2025
For full-year 2024, organic growth (which excludes M&A and currency impact) w ...
- Campaign Urges Workers To Get Timely Cancer Screenings
MAD, Steve McClellan - Monday, February 3, 2025
Many people put them off and don't take advantage of employee benefi ...
- X Adds Abbott, Colgate, Lego, Nestle, Pinterest, Shell, Tyson To Ad Boycott Complaint
MediaDailyNews, Wendy Davis - Monday, February 3, 2025
X Corp. on Saturday filed a second amendment to its antitrust complain ...