Earlier this month Stagwell announced a new partnership with Palntir focused on developing an AI-driven platform for marketers designed to boost marketing ROI. 

Today the company announced that Harvard’s OpenDP has been engaged to provide privacy technology to protect the data clients will be sharing on the Palantir platform. 

OpenDP provides what the companies call a “rigorously engineered suite of differential privacy technologies — a mathematical framework that adds controlled statistical noise to data, ensuring that individual-level information remains unidentifiable while still enabling accurate aggregate analysis.”  

They added that it is the same foundational technology used by the U.S. Census Bureau.    

"We believe privacy must be built into our products and solutions from the start – not something you bolt on later," said Mark Penn, chairman and CEO of Stagwell. "That's why we've teamed up with Harvard's OpenDP to uphold rigorous protection at every step."