Tag results for "iab mobile"
- Viewers Prefer Original Digital Video To News, Sports, Daytime TVAlthough nothing beats prime-time TV, a majority of U.S. consumers now fav ...
- IAB Announces UK Digital UpfrontsFollowing in the tradition of TV Upfronts, in which broadcasters show the ...
- Top Brands Performing Poorly On MobileMore than a third of the top 100 brand sites in t ...
- Marketers Still Not Thinking Mobile-FirstMore than half (57%) of U.S. smartphone owners who see in-app a ...
- Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TVFor the first time, marketers spent more to advertise on the Intern ...
- Mobile Is The Billion-Dollar Baby, But Don't Forget About TabletsMobile advertising nearly doubled last year to break the billion-pound barrier. ...
- BofA's Paskalis: Think Like A Marketer, Not Advertiser, In MobileMarketers shouldn't think of mobile as a mere media channel, but ...
- Council for Research Study Calls for Measurement Improvement Across PlatformsThe Council for Research Excellence (CRE) recently fielded its latest survey ...
- LinkedIn Desktop Use Drops As Mobile Heats UpA new analyst report suggests the shift to mobile devices is havi ...
- Online Revs Hit $10 Billion For Q3U.S. Internet advertising revenue rose 15% to $10.69 billion in Q3 20 ...
- The Maker of JW Player Is Now Called... JW PlayerThe ubiquitous JW Player, used by over two million publishers big a ...
- The Click Through Rate for Mobile Video Ads Is Through the Roof, Says New Unruly Report Unruly, the media company that usually makes its mark measuring shares ...
- Multi-Screen Video Advertising: The Standards We Have, The Standards We Need VPAID is the standard for video, but MRAID is the mode f ...
- Global Mobile Ad Sales Nearly Double To $8.9 BillionMobile ad revenue worldwide increased sharply last year, rising 82.8% to $8 ...
- The Mobile Coupon App That Didn't Make ItAs in any growth market, not all mobile commerce innovations will ma ...
- Be Persistent, Colorful, Short, Valuable: IAB Issues Mobile Creative ManifestoIn tandem with the Cannes Lions celebration this week, the IAB survey ...
- Mobile Payments a 2-Sided CoinThe large-scale adoption of mobile payments faces customer sat issues on t ...
- Oreo Parent Breaks Down Massive Mobile Ad SpendOver the next year, Mondelz International -- the American multinational cookie a ...
- Pandora: Programmatic Buying "Valuable," But Early Days Despite the obvious opportunities, don't expect Pandora to unveil an ad netwo ...
- Explainding Pandora's Mobile Content CapEarlier this year, when Pandora began capping mobile content consumption, founder T ...
- Are Apps "Bullshit?"Yes, apps are "bullshit!" -- or, at least according to Jason Baptist ...
- Trailerpop: Let You Entertain YouCombining rewards, gaming, and the irresistible engagement of film content, Trailerpop launch ...
- Search Marketers Get Used To A Multichannel, Multi-Device WorldIn a world where consumers jump from one screen to another, sear ...
- Lionsgate Taps MindshareLionsgate has tapped Mindshare as its media planning and buying agency ...
- MMA/IAB Release Mobile Creative GuidelinesThe Mobile Marketing Association and the Interactive Advertising Bureau have teamed ...
- U.K. Marketers Rocket Digital Ad BudgetsU.K. marketers will increase spending by 14% to $8.8 billion for onli ...
- Parsing the 95%: Despite Growth, Mobile Needs To Show Its Incremental ValueAs mobile ad spend increases, so does scrutiny by a wider ran ...
- IAB Rising Stars Get Touchy, Feely and Even Respectful of Users the IAB Mobile Rising Stars should get high marks not for bei ...
- Just An Online Minute... What Happened When The Music Stopped At IAB Mobile?I'll bet you're wondering, "Wait! Kelly! What happened in the afternoon porti ...
- Just An Online Minute... Live Action Apps And Synchronized Claps At IAB MobileI love mobile nerdery. I do. Of all emerging (yes, it's sti ...
