Tag results for "iab mobile"
- All Bots Aren't Created Equal: Battling The Good, The Bad And The UglyAt the IAB Leadership Forum, I witnessed something pretty shocking: advertisers a ...
- IAB Appoints WPP's David Moore To Chairman Of Newly Formed Tech LabThe Interactive Advertising Bureau (IAB) has named WPP Digital President David Moo ...
- Facebook, Nasdaq and IAB Partner For First Mobile World Congress Mobile Marketing DayFacebook, Nasdaq, and the International Advertising Bureau (IAB) announced today that th ...
- Google Slips In Q4, Gives Up Search Market Share To Bing, YahooGoogle continues to lose search market share to Bing and Yahoo, albe ...
- Mobile Marketers - Consumers Won't Engage Until You Get Native And Stop InterruptingMobile marketers are getting a stark warning that they can either contin ...
- An MRAID For MeasurementAt an IAB Mobile Center board meeting last year, a very sma ...
- Havas' Bollore: Size Doesn't Matter; Innovation DoesHavas CEO Yannick Bollore, speaking at an Advertising Week session, said ...
- Gaming Now Dominated By Women And SmartphonesAn IAB report has found that smartphones are now where the majori ...
- App Purchaser Loses Privacy Lawsuit Against GoogleGoogle has convinced a federal judge to dismiss a lawsuit filed ...
- Worldwide Mobile Advertising Hit $19.3 Billion In 2013Global mobile advertising nearly doubled last year, jumping from $10 billion ...
- Pixel-Sized Ads And Other Viewability TricksProgrammatic ad buying makes bogus ad views harder to track, and fraudste ...
- Cross-Screen Magic And The Future Of MediaWe no longer need to be an industry of disparate parts, b ...
- Viewers Prefer Original Digital Video To News, Sports, Daytime TVAlthough nothing beats prime-time TV, a majority of U.S. consumers now fav ...
- IAB Announces UK Digital UpfrontsFollowing in the tradition of TV Upfronts, in which broadcasters show the ...
- Top Brands Performing Poorly On MobileMore than a third of the top 100 brand sites in t ...
- Marketers Still Not Thinking Mobile-FirstMore than half (57%) of U.S. smartphone owners who see in-app a ...
- Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TVFor the first time, marketers spent more to advertise on the Intern ...
- Mobile Is The Billion-Dollar Baby, But Don't Forget About TabletsMobile advertising nearly doubled last year to break the billion-pound barrier. ...
- BofA's Paskalis: Think Like A Marketer, Not Advertiser, In MobileMarketers shouldn't think of mobile as a mere media channel, but ...
- Council for Research Study Calls for Measurement Improvement Across PlatformsThe Council for Research Excellence (CRE) recently fielded its latest survey ...
- LinkedIn Desktop Use Drops As Mobile Heats UpA new analyst report suggests the shift to mobile devices is havi ...
- Online Revs Hit $10 Billion For Q3U.S. Internet advertising revenue rose 15% to $10.69 billion in Q3 20 ...
- The Maker of JW Player Is Now Called... JW PlayerThe ubiquitous JW Player, used by over two million publishers big a ...
- The Click Through Rate for Mobile Video Ads Is Through the Roof, Says New Unruly Report Unruly, the media company that usually makes its mark measuring shares ...
- Multi-Screen Video Advertising: The Standards We Have, The Standards We Need VPAID is the standard for video, but MRAID is the mode f ...
- Global Mobile Ad Sales Nearly Double To $8.9 BillionMobile ad revenue worldwide increased sharply last year, rising 82.8% to $8 ...
- The Mobile Coupon App That Didn't Make ItAs in any growth market, not all mobile commerce innovations will ma ...
- Be Persistent, Colorful, Short, Valuable: IAB Issues Mobile Creative ManifestoIn tandem with the Cannes Lions celebration this week, the IAB survey ...
- Mobile Payments a 2-Sided CoinThe large-scale adoption of mobile payments faces customer sat issues on t ...
- Oreo Parent Breaks Down Massive Mobile Ad SpendOver the next year, Mondelz International -- the American multinational cookie a ...
