• The Drum, Tuesday, February 3, 2015 7:11 AM

Facebook, Nasdaq, and the International Advertising Bureau (IAB) announced today that they will partner with the Mobile World Congress in Barcelona to host a full-day conference dedicated to mobile marketing and advertising. This is the first time the conference will approach this topic having previously focused solely on technology. The invitation-only event will explore “the finest work in mobile advertising and examine new trends and technologies that are destined to influence the mobile landscape in years to come."

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