Tag results for "iab mobile"
- Search Takes The Majority Of Digital Ad SpendSearch advertising still holds the largest market share, despite only seeing ...
- Meet The 360-Degree Rich Media Unit, VR IncludedWith the ability to spin a car 360 degrees in an ima ...
- New Ad Units Will Empower Publishers To Block The BlockersA new mobile unit gives impact but doesn't cover content so publishe ...
- Google Introduces Mobile Voice Navigation, Similar To Search A new voice feature from Google for Android devices called Voice Acce ...
- 'Daily Mail' Confirms Potential Bid For Yahoo's Media Assets"The Daily Mail" owner is considering a bid for Yahoo's core asset ...
- Why Don't We Fight Mobile Ad Blockers By Certifying Reputable Publishers?It's the publishers that need to act responsibly, not mobile operators meeti ...
- Google AMP Project To Support Ads When It Launches In FebruaryWhen the Accelerated Mobile Pages Program (AMP) launches on Google search ...
- Mobile Programmatic -- IAB Uncovers 'Disconnnect' Between Usage And UnderstandingMarketers are increasingly buying mobile programmatically but there is a "clear disconnec ...
- Mobile Programmatic -- The Big Question Nobody Is AskingResearch showing a disconnect between tech and marketers is one thing, b ...
- 'NYT' Doubles Down On DigitalAs it looks to the future, The New York Times is focus ...
- IAB Finds Search Strongly Influences Those Making Home ImprovementsSearch is the No. 1 source for home improvement ideas among Southerner ...
- IDG/Nativo Deal Highlights Why Native Advertising Needs StandardsThe native ad platform introduced Wednesday allows marketers to create the ...
- Think Mobile Integration, Rather Than Mobile FirstThe latest report from Ofcom found that more people are accessing t ...
- Ad Industry Has To Solve Its VPAID Mobile Hang UpsHTML5 support was not added to VPAID until 2012. The repercussions ...
- InMobi, Rubicon Expand Mobile Exchange To Include Native, VideoInMobi, a mobile programmatic ad exchange, and Rubicon Project, the ad te ...
- New YP Ad Product Offers Digital Audience ExtensionsA dominant player in print listings and local advertising, YP is continui ...
- Digital Advertising Revenues Reach Record $49.5B, The IAB SaysThe biggest gainer was mobile advertising, which went through the roof--up 76 ...
- More Than Half Of Social Spend Is MobileAdvertisers have boosted their digital budgets to reach people online through ...
- IAB Reveals Record Spending -- But Why The Mobile Attention Disconnect?If more than half of all Web content is consumed on ...
- Mobile Video Gets Better For Advertisers With MRAID+VPAIDMobile video advertising is growing more rapidly than any other digital ...
- Disney, Lego And Tesco Lead On Mobile OptimisationDisney, Tesco and Lego rank top of the list in a n ...
- Why Are One In Five Top UK Brands Begging Mobile Consumers To Ignore Them?When a fifth of Britain's top brands don't take mobile seriously enou ...
- IAB Issues An Addendum To Tackle Mobile Video Advertising SpecsAbout a year ago, the IAB outlined the role and evolution ...
- Mailonline Signs Big Brands For Snapchat Discovery ChannelMailonline is selling ad inventory around its repurposed content on the ap ...
- All Bots Aren't Created Equal: Battling The Good, The Bad And The UglyAt the IAB Leadership Forum, I witnessed something pretty shocking: advertisers a ...
- IAB Appoints WPP's David Moore To Chairman Of Newly Formed Tech LabThe Interactive Advertising Bureau (IAB) has named WPP Digital President David Moo ...
- Facebook, Nasdaq and IAB Partner For First Mobile World Congress Mobile Marketing DayFacebook, Nasdaq, and the International Advertising Bureau (IAB) announced today that th ...
- Google Slips In Q4, Gives Up Search Market Share To Bing, YahooGoogle continues to lose search market share to Bing and Yahoo, albe ...
- Mobile Marketers - Consumers Won't Engage Until You Get Native And Stop InterruptingMobile marketers are getting a stark warning that they can either contin ...
- An MRAID For MeasurementAt an IAB Mobile Center board meeting last year, a very sma ...
