Around the Net
Mailonline Signs Big Brands For Snapchat Discovery Channel
- The Drum, Tuesday, March 3, 2015 6:35 AM
Mailonline is selling ad inventory around its repurposed content on the app, signing up Starbucks, Sony and Specsavers as its debut advertisers. Each appears on the publisher’s "Discover” channel, which launched in January, alongside up to 15 handpicked news stories and videos that are refreshed every 24 hours. Details of how the revenue is split between the Mailonline and Snapchat were not provided.
