- From Blockbuster To Rube Goldberg: The Evolution Of Viewer Privacy
RTBlog, Joe Mandese - Monday, April 3, 2023
As far as I know, no Blockbuster Video store ever listened ...
- Prime Time For Netflix As Upfront/NewFront Schedules Take Shape
TVBlog, Adam Buckman - Monday, April 3, 2023
Of the seven companies that have elbowed their way into next month ...
- ANA, 4As, IAB Task Force To Update Digital T&Cs
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2023
The task force is expected to meet monthly beginning in April, wi ...
- In-Game Advertising Underused Due To Misperceptions: IAB
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
While measurement still needs work, gaming ads are no longer too costl ...
- Mediavine Removes Autoplay And Muted In-Stream Video
Publishers Daily, Ray Schultz - Tuesday, March 7, 2023
Firm was an early proponent of inventory transparency and a follower ...
- Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech
Digital News Daily, Wendy Davis - Monday, February 20, 2023
"The reasonable use of data provides tremendous benefits to consumers, the econom ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
PolicyBlog, Wendy Davis - Thursday, January 26, 2023
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- How You're Set Up To Fail On Amazon, And What To Do About It
MediaDailyNews, Jared Belsky - Wednesday, January 25, 2023
Marketers can't afford to wait to get Amazon and retail media righ ...
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
Digital News Daily, Colin Kirkland - Friday, January 20, 2023
Anuz says its technology measures ads in gaming environments in real-time, collecti ...
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
The Green Supply Path Initiative is aimed at helping the ad indust ...
- IAB Names Dotdash Meredith's Borsa Chair
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 22, 2023
The IAB on Sunday announced the appointment of Alysia Borsa to cha ...
- IAB Backs Google In Fight Over Terrorist Videos
Digital News Daily, Wendy Davis - Thursday, January 19, 2023
The IAB argues to the Supreme Court that Section 230 protects w ...
- IAB And Others Want Supreme Court To Strike Down Florida Social Media Bill
PolicyBlog, Wendy Davis - Wednesday, November 23, 2022
Florida's social media "censorship" law is "designed to force a sea chan ...
- 20% Of Media Buyers Report Investing In The Metaverse
Digital News Daily, Karlene Lukovitz - Friday, November 18, 2022
The 44% of media buyers not even considering such investments cite t ...
- IAB Says FTC Lacks Authority To Issue Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, November 15, 2022
"If privacy will be federally regulated, such efforts should start with Congre ...
- IAB Tech Lab Tackles Universal Standards For Streamlining Buys Across TV Environments
Advanced TV Insider, Karlene Lukovitz - Thursday, November 10, 2022
Initiative has a roadmap for setting technical standards and creating a structu ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, October 20, 2022
Food, Home & Garden, and Travel are the categories less likely ...
- Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Tuesday, September 27, 2022
"Tags should not automatically be considered endorsements," the ANA said in commen ...
- Google Gives Publishers More Ways To Manage First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google has introduced "publisher provided signals" -- codes that identify audience segmen ...
- Advocacy Groups Press Pelosi To Hold Vote On Privacy Bill
PolicyBlog, Wendy Davis - Friday, August 26, 2022
Dozens of advocacy groups are urging House Speaker Nancy Pelosi to schedu ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
"We are concerned that several provisions in the proposed regulations contravene t ...
- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
The findings are based on a recent IAB survey of ad exe ...
- Ad Groups Urge Overhaul Of Proposed Privacy Bill
Digital News Daily, Wendy Davis - Monday, July 18, 2022
The major ad organizations want lawmakers to significantly revise a proposed priva ...
- CTV 'Upfront' Soars 35% To $6.41 Billion
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
CTV ad revenues are expected to rise another 35% to $8.14 billi ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank Zazza
Digital News Daily, Colin Kirkland - Wednesday, June 22, 2022
Frank Zazza, known as the father of product placement, talks about t ...
- GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'
MediaDailyNews, Joe Mandese - Monday, June 13, 2022
The announcement says GroupM and a coalition of big media suppliers a ...
- CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 26, 2022
No matter what path you pick, the growth rate is expected ...
- Podcast Ad Spending To Rise 47% To $2.1B This Year
MediaDailyNews, Wayne Friedman - Monday, May 9, 2022
Podcast ad revenue is projected to add another 45% to $3.1 billi ...
- Announcer-Read Spots Gain Greater Share Of Podcast Ad Revenue
Research Intelligencer, - Monday, May 9, 2022
Pre-roll ads have also become more popular as marketers seek to rea ...
- CTV Is Most Popular Video Ad Type Among Media Buyers
Research Intelligencer, - Thursday, May 5, 2022
CTV is considered more necessary than social video and national broadcast ...