- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Eyeota, a Dun & Bradstreet company, on Tuesday will release the resul ...
- Ad Industry Urges California Lawmakers To Reject New Data Broker Bill
Digital News Daily, Wendy Davis - Thursday, August 17, 2023
The major ad organizations are urging California lawmakers to reject a bi ...
- Amanda Richman Takes Up Residence At The IAB
MediaDailyNews, Joe Mandese - Wednesday, August 16, 2023
The long-time agency media chief has been named executive-in-residence at the IA ...
- IAB Tech Lab Releases Data Clean Room Implementation Guidance
Digital News Daily, Karlene Lukovitz - Friday, July 7, 2023
These first finalized versions of guidelines and an OPJA protocol work togeth ...
- Ad Group Criticizes FTC's Proposed 'Click To Cancel' Rules
Digital News Daily, Wendy Davis - Sunday, June 25, 2023
"Requiring 'simple' cancellation is a difficult standard for businesses to implement, ...
- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
Contextual is "slightly misunderstood," according to Teads Global VP of Data Jam ...
- IAB Tech Lab Launches Dedicated Advanced TV Group
Digital News Daily, Karlene Lukovitz - Friday, June 9, 2023
Media, vendors, others say they will collaborate to tackle technology frameworks a ...
- Audio Listening Habits And How Marketers Can Capitalize On Summer
Performance Marketing Insider, Laurie Sullivan - Thursday, May 25, 2023
Research and analytics platform Veritonic found that 78% of people in ...
- How GSTV, Meta And YouTube Got Bonus Weight At The IAB Podcast Upfront
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
Well, they weren't exactly ADUs, but due to a glitch, recordings ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
MediaPost Live, Colin Kirkland - Friday, May 5, 2023
With new AR ad features for Instagram Reels and Facebook Stories a ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content Second
MediaPost Live, Adam Buckman - Thursday, May 4, 2023
My takeaway after a week of newfront presentations: video of all kin ...
- NewFronts: Roku Channel Intros AI-Driven Contextual Ad Placement
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Roku also announced new ad opportunities tied to its home page a ...
- YouTube Announces New Ad Formats On Shorts
Digital News Daily, Colin Kirkland - Monday, May 1, 2023
YouTube announced a series of new ad formats rolling out to t ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- IAB's Cohen To NewFront Attendees: 'This Is Not Your Parents' Prime-Time'
MediaPost Live, Joe Mandese - Monday, May 1, 2023
Cohen cited findings from a soon-to-be-released media-buyer survey that 64% say "soci ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts
MediaPost Live, Joe Mandese - Monday, May 1, 2023
"For this, we needed your help. We need a great button endi ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- NewFronts Taps Entertainment Journalist Maria Menounos As 2023 Host
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
The IAB NewFronts' updated agenda kicks off at 8:30 AM May ...
- Digitas: We're Taking Our NewFront Private
MediaDailyNews, Joe Mandese - Thursday, April 20, 2023
Declining to comment on why it pulled out of this year's I ...
- Newfront Creator Digitas Is No Longer Part Of It
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2023
Fifteen years after conceiving it, Digitas is no longer part of t ...
- Samsung Reportedly May Switch To Microsoft Bing For Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2023
Google will reportedly release new AI-powered search tools next month under t ...
- On The Eve Of Her Upfront, AMCN's Kelleher On Upfronts Vs. Newfronts
Television News Daily, Adam Buckman - Tuesday, April 18, 2023
In a pre-upfront interview leading up to AMC Network's annual ad pit ...
- Origin Story: 'Live' At The Newfronts
MediaPost Live, Joe Mandese - Monday, April 17, 2023
How do you publish 20 days of live coverage about a seri ...
- A Mobile Tale Of Two Trade Associations
Mobile Insider, Joe Mandese - Thursday, April 13, 2023
When it comes to the IAB, mobile is driving overall digital growt ...
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar Gain
Digital News Daily, Karlene Lukovitz - Wednesday, April 12, 2023
Social media growth slowed, while mobile and programmatic saw strong gains. ...
- Ad Groups Urge Maryland Supreme Court To Nix Tax On Digital Ads
Digital News Daily, Wendy Davis - Tuesday, April 4, 2023
Maryland's tax on digital ad sales is invalid under the Internet T ...
- Shaping Privacy Rules Is 'Priority No. 1' For IAB
Digital News Daily, Wendy Davis - Monday, April 3, 2023
"If we don't get public policy right and regulation right, nothing el ...
- Privacy Regulations Could Offer Clarity, FTC Commissioner Argues
Digital News Daily, Wendy Davis - Monday, April 3, 2023
Privacy regulations could benefit companies by making clear the type of da ...
- From Blockbuster To Rube Goldberg: The Evolution Of Viewer Privacy
RTBlog, Joe Mandese - Monday, April 3, 2023
As far as I know, no Blockbuster Video store ever listened ...