- Lotame Sees 25% Jump In Global High-Quality Data Investments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Lotame reported Tuesday that buying of high-quality, third-party audience data rose 2 ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IAB
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The report estimates average time spent per day in 2022 for C ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
The update, open for public comment through May 31, 2022, includes t ...
- IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Digital ad revenue in the U.S. rose 35% to $189 billion la ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Content, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Big Agencies In Discussion To Rate Credibility Of Ad-Supported Podcasts
MediaDailyNews, Joe Mandese - Wednesday, March 16, 2022
As many as four holding companies are in talks with NewsGuard, whi ...
- Ad Industry Urges Congress To Reject Proposed Ban On 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Tuesday, March 1, 2022
"Reasonable uses of data should not be demonized, and certainly should n ...
- 70% Of TV Viewers Stream, Streamed Ads Generate More Attention: Harris Poll
Digital News Daily, Karlene Lukovitz - Thursday, February 10, 2022
Higher percentages report paying more attention to streamed ads than ads ...
- IAB Brings Us Back, Emerges As Key Convener On TV Ad Issues
Media Insider, Dave Morgan - Thursday, February 10, 2022
I've been attending the IAB's Annual Leadership Meeting in New York Ci ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- Yahoo's Future As A Private Company Backed By 900 Million Users Across Its Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Running a search engine and running Tinder is 90% a product probl ...
- New Chair Outlines How His Company, Not The IAB, Is Reengineering Industry's Future
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
Incoming IAB chair Krishan Bhatia opened by pitching how NBCU is leadi ...
- IAB Tech Lab Forms Digital Advertising Privacy Technology Working Group
Digital News Daily, Karlene Lukovitz - Monday, February 7, 2022
The group aims to help the digital advertising industry find alternatives ...
- IAB Europe's Consent Framework Violates Privacy Law, Regulator Says
Digital News Daily, Wendy Davis - Wednesday, February 2, 2022
IAB Europe's transparency and consent framework "fails to comply with a numb ...
- Proposed Ban On Behavioral Targeting Draws Opposition From IAB, Others
Digital News Daily, Wendy Davis - Wednesday, January 19, 2022
A Democratic bill introduced this week that would outlaw many forms ...
- Ad Industry, Business Groups Urge Congress To Create National Privacy Standard
Digital News Daily, Wendy Davis - Friday, January 14, 2022
"A growing patchwork of state laws are emerging which threaten innovation a ...
- Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And Positions
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
Adoption could change the way advertisers think about how they buy a ...
- Brands Face 'Data Dilemma' Amid Disruptions To Media Marketplace
Research Intelligencer, - Tuesday, November 9, 2021
Changes in data strategies have led many brands to increase their med ...
- Belgian Regulator Poised To Rule IAB Europe Violates Privacy Law
Digital News Daily, Wendy Davis - Friday, November 5, 2021
Authorities in Belgium are expected to say in a draft ruling th ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Media ad budgets in 2022 are expected to increase 13% compared v ...
- IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
Digital News Daily, Karlene Lukovitz - Friday, October 15, 2021
Today's consumers are "fleeing bad ad-supported media experiences" and migrating to ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency arou ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- MRC Updates In-Game Ad Measurement
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
The MRC cites "significant changes" since original PC/console game guidelines were develope ...
- CTV Ad Loads Are Important, But Not The Whole Ball Game
Advanced TV Insider, Karlene Lukovitz - Friday, August 6, 2021
The appeal of CTV's low ad loads can be easily undermined ...
- Ad Industry Urges California To Retract 'Global Privacy Control' Mandate
Digital News Daily, Wendy Davis - Wednesday, July 28, 2021
The ANA, IAB and other ad industry organizations are urging California Attorn ...
- IAB Tech Lab Launches Open-Source Initiative
Digital News Daily, Karlene Lukovitz - Thursday, July 29, 2021
The new group aims to enhance transparency and serve as a collaborati ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privac ...