Tag results for "identity"
- OpenAP Unveils Standardized 'Converged' Streaming Identity SolutionDuring its upfront pitch this morning, the networks-owned data and technology develop ...
- Dr. Martens Finds Identity In AI-Supported DataAI has become a tool that allows brands to get to kn ...
- Publicis Doubles Down On Identity, Acquires LotamePublicis Groupe announced Thursday it has entered into an agreement to acqui ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI CitedAdobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- ANA/4A's AD-ID To Help Track Super Bowl Ad EffectivenessFox will tag Super Bowl LIX ads this year with AD-ID ta ...
- Dentsu Unveils Adobe GenStudio Dentsu+The offering combines Adobe's GenStudio suite with Dentsu's integrated services and Merku ...
- New Integration Can Help Advertisers Achieve Identity Resolution, Firms SayThe new integration leverages Viant's Household ID and TransUnion's TruAudience. ...
- Smash Smishing: Consumers Warned Not To Click On Fake Postal Text LinksIntended phishing victims are typically told they have a delivery - b ...
- The String Of Letters, Numbers That Make Up ID5 User IDsInitial tests of the integration found that when the ID5 ID ...
- Adtech Augury: Five Predictions For The Year 2025Publishers and advertisers will face a complex ecosystem as the year unfold ...
- PubMatic And 33Across Partner To Help Ad Clients Target AudiencesThe arrangement will help publishers increase their monetization, the firms say. ...
- Experian Acquires Audigent, Combining Massive Amounts Of DataThe addition of Audigent's combined first-party publisher data and inventory network a ...
- What's In A Domain Name? Reporters Are Advised To Include Their PublicationBut some wonder whether it will work as journalists seek to veri ...
- Combing Identity: Customer Data Firm Makes Features Available On Google CloudMetaRouter is expands access to its identity resolution features, making them availab ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- Data Dream Deal: Zeta Global To Buy LiveIntent For $250MZeta Global will leverage access to LiveIntent's 2,000+ premium publishers to laun ...
- Email Match: Firms Team Up To Drive Engagement, Identity MatchingAtData and Yotpo have formed a strategic integration to help joint custome ...
- Firms Work To Ensure That Press Releases Come From Verified SourcesAuthenticated GlobalNewswire releases will have a 'Clear Verified' badge. ...
- Who's There? Retailers Can't ID Visitors And ProspectsCustomers spend almost 70% more when they return a second time. B ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming AdsThe Trade Desk has inked a major deal for its open-source identi ...
- Identity Management Puts Email At Its CoreHow difficult will it be to change the perception of an industr ...
- Audience Creation, Targeting For A Privacy-Conscious FutureGeographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Customer Identification Helps To Drive Repeat PurchasesIdentification not only helps retailers, but also brands that are seeking ...
- ID5 Closes $20M Series B Funding, Expands Identity FocusTransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- VideoAmp Bows Cookie-Less, 'Commingled' ID SolutionGraph is designed to optimize scalability and accuracy in reaching targeted dem ...
- Younger Consumers Are Most Likely To Protect PrivacyForty-two percent of people ages 18 to 34 have switched companies ...
- Yahoo, LiveRamp Expand Partnership To Scale AddressabilityBrands using the Yahoo DSP can achieve greater reach through Yahoo ConnectI ...
