Dentsu Unveils Adobe GenStudio Dentsu+

  

Dentsu this morning announced the launch of Adobe GenStudio Dentsu+, combining Adobe’s GenStudio suite with Dentsu’s integrated services and Merkury data & identity platform.   

The agency said the result is an AI-powered, content supply chain platform, exclusively for Dentsu’s clients to efficiently reach and engage audiences in a highly scaled and personalized manner.  

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“Adobe GenStudio dentsu+ is a direct response to CMOs demanding holistic marketing platforms to drive new growth and provides integrated marketing technology and services that can supercharge business transformation,” stated Abbey Klaassen, global brand president, Dentsu creative & CEO, Dentsu Creative US. 

Most of the major holding companies are working with Adobe to build out tailored uses of Adobe GenStudio for their proprietary platforms and operating systems. Among them: Accenture Song, Havas, IBM Consulting, Interpublic Group, Media.Monks, Omnicom, Publicis, Stagwell and WPP.  

Last March for example, IPG announced that it would be integrating GenStudio into its Interact operating system with a focus on applying AI innovations in content, commerce and CRM. Also in the works: efforts to apply the technology to integrate media with other client marketing objectives.   

In 2023 Havas forged a deal with Adobe enabling Havas agencies to adopt Adobe GenStudio to accelerate the content process. The arrangement also provided access to Adobe Firefly, Adobe’s family of creative generative AI models.  

 

 

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