- Walmart Retail Media Network Receives First Accreditation From MRC For Search
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
Walmart's retail media network "Walmart Connect" received its first accreditation from t ...
- NFL, College Football Lead Q3 Ad Impression Share
Television News Daily, Wayne Friedman - Thursday, October 16, 2025
From July-September, the NFL continued to be the top program in ...
- Streamers See Sharp Declines In Linear Media Spend
Television News Daily, Wayne Friedman - Tuesday, October 14, 2025
Media spend/value for streamers fell nearly 50% to $241.8 million, with declin ...
- Albertsons Media Collective Partnership Links DOOH Campaign To In-Store Sales
Data & Programmatic Insider, Laurie Sullivan - Monday, October 13, 2025
A recent partnership between Perion and Albertsons Media Collective combined purchase-based audien ...
- PayPal Gives SMBs A Retail Media Network
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
PayPal has introduced PayPal Ads Manager, which helps small and medium-sized business ...
- NFL, College Football Boost Q3 Linear Ad Spend 4%
Television News Daily, Wayne Friedman - Thursday, October 9, 2025
Total TV ad impressions sank nearly 3% to $1.7 trillion, with nation ...
- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- Trade Desk Founder To Create A Fair Ad Auction
Performance Marketing Insider, Laurie Sullivan - Friday, October 3, 2025
"OpenAds" is described by the company as sort of a prebid wrapp ...
- MLB Regular Season: Ad Spend Stagnates On Flat Viewing
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
Total viewer impressions from all TV partners grew year-over-year - up 1 ...
- FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The FDA sent out "100 cease-and-desist letters" to brands in response ...
- Automotive TV Spending Drops 31% In August
Marketing Daily, Tanya Gazdik - Sunday, September 7, 2025
Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeabili ...
- NFL Season Goals: Ad Demand, Viewing, Outcomes
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
NFL linear TV ad revenue grew 3.6% to $6.76 billion for t ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...
- Linear Retains 86% Share Of Ad Impressions Even As Streaming Grows
Television News Daily, Wayne Friedman - Thursday, July 24, 2025
Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spe ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- Amazon Ads Launches Live Signals In Cloud
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Amazon Live signals in Amazon Marketing Cloud has launched to give advertise ...
- Streaming Ad Exposures Drive Attention, Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, June 11, 2025
A new study says advertising on free streaming/FAST platforms can result ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix Modeling
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
Ekimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe Partnership
MediaDailyNews, Colin Kirkland - Thursday, June 5, 2025
The new ad products and partnership are focused on helping B2B markete ...
- NBA Playoffs So Far: Up 3% To 4.5M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
Total estimated national TV ad revenues for the NBA playoffs are near ...
- Streaming Transparency: Prime Boosts Access, Issues Remain
TV Watch, Wayne Friedman - Monday, June 2, 2025
Amazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- First-Half Network Ad Market: Majors Fall 2%
Television News Daily, Wayne Friedman - Friday, May 23, 2025
Analysts typically look to Q1 and Q2 market activity for insights ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- Streaming Upfront Media Dollar Share Climbs To 32%
Advanced TV Insider, Wayne Friedman - Wednesday, May 14, 2025
In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Decentralized Search Engine Gives Advertisers An Abundance Of Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 13, 2025
When Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide Measures
Television News Daily, Wayne Friedman - Tuesday, May 13, 2025
The ESPN streaming platform will initially be priced at $29.99 a mon ...
- Search Traffic Down 10%: What's Happening And Where It's Going
Performance Marketing Insider, Laurie Sullivan - Thursday, May 8, 2025
Brands are competing for attention across fragmented landscapes, and those focused ...
- Google Brings Channel Reporting To PMax
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Channel performance reporting will enable advertisers to gain visibility into how individu ...
- CTV Campaign Brand Reach: Lots Of Room To Grow
Advanced TV Insider, Wayne Friedman - Wednesday, April 23, 2025
Innovid estimates the average campaign reach across its 95 million TV househol ...
- Temu Pulls Its Google Shopping Ads, App Store Downloads And Ranking Impacked
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
After Temu discontinued Google Shopping ads in the U.S. last week, i ...