- Geolocation Targeting: Stalking or Smart Marketing?
MAD, Ray Pun - Friday, May 16, 2014
With geolocation targeting becoming more popular but potentially invasive, how can organizatio ...
- Online Vouchers Go In-Store With Affiliate Window's StoreWindow Launch
Around the Net In MAD London, Sean Hargrave - Friday, April 11, 2014
Affiliate Window is taking its online offers in-store with a new servic ...
- HelloWorld Develops 'Seed' Campaign For Scotts, Lowes
MAD, Larissa Faw - Thursday, March 20, 2014
And they're not talking just grass seed either. For many lawn growe ...
- Serving Mobile Shoppers: Getting Past the Why
MobileShopTalk, Chuck Martin - Friday, February 7, 2014
With the new year well underway, more retail research studies are comi ...
- 2014--The Year Of The iBeacon
MAD, John Running - Tuesday, January 14, 2014
These tiny indoor GPS-like transmitters will provide retailers with the means ...
- More Shoppers Enter Stores, More Leave Sooner
MobileShopTalk, Chuck Martin - Tuesday, December 10, 2013
In case anyone missed it, mobile shoppers have been out in fu ...
- Mobile Shoppers to Meet In-Store Micro-Targeting
MobileShopTalk, Chuck Martin - Thursday, October 17, 2013
We may be about to find out the level to which mobi ...
- Women Shoppers Want to Shop in Stores, but Open to Mobile Deals While There
MobileShopTalk, Chuck Martin - Thursday, April 18, 2013
Much of mobile shopping for women appears to involve traveling to ...
- Paper Print Prevails For Purchases
Research Brief, Jack Loechner - Monday, January 21, 2013
According to a recent Baynote study with the e-tailing group, analyzing consum ...
- Chevrolet: If You Don't Like It, Bring It Back!
Raw, Karl Greenberg - Tuesday, July 10, 2012
Chevrolet is hoping to give fence sitters a nudge into dealerships wi ...
- Consumers Like Online Shopping Better Than In-Store
Research Brief, Jack Loechner - Wednesday, April 11, 2012
According to a recent Bazaarvoice study comparing feedback from online to in-sto ...
- 7-Eleven Offers CofFREE Day, Facebook Game
Marketing Daily, Tanya Gazdik - Tuesday, September 27, 2011
The promotion targets everyone who likes a "fresh, piping-hot cup of coffee ...