- 68% Of U.S. Retailers Unprepared To Deliver On Holiday Consumers' Shipping Expectations
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2015
A majority of U.S. retailers, at 68%, say they are not we ...
- Digital And Mobile Drive In-Store Sales
Research Brief, Jack Loechner - Thursday, October 8, 2015
According to new research from Cofactor with Altimeter, From Web Traffic ...
- Placed Launches 'Cross-Device Marketplace' To Tie Desktop Ads To In-Store Sales
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
Placed, a location-based ad targeting firm and in-store attribution company, on Wednesd ...
- RSi Brings In-Store Sales Data To The Digital Realm
Real-Time Daily, Tyler Loechner - Tuesday, June 9, 2015
Retail Solutions Inc. (RSi) on Tuesday announced the launch of a n ...
- Mobile Search Ads Influence In-Store Sales, Google Finds
MoBlog, Erik Sass - Friday, May 22, 2015
Mobile search ads have a significant impact on consumers' in-store purchase decision ...
- New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement
Real-Time Daily, Tyler Loechner - Monday, May 18, 2015
Location-based ad-targeting firm and in-store attribution company Placed has been on ...
- Drawbridge Strikes Deals With Datalogix And LiveRamp To Link Online, Offline Activity
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Drawbridge, an ad targeting firm that specializes in cross-device targeting, is s ...
- Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal
RTBlog, Tyler Loechner - Monday, April 13, 2015
Tapad, a cross-screen marketing technology provider, is the latest to offer markete ...
- OwnerIQ Taps RSi For In-Store Sales Data, Claims It 'Closes The Loop'
Real-Time Daily, Tyler Loechner - Thursday, April 2, 2015
OwnerIQ, a programmatic ad platform for retailers, on Thursday announced it h ...
- Google Opens Regent Street Shop Close To Apple Store
Around the Net In MAD London, Sean Hargrave - Wednesday, March 11, 2015
Technology giant Google is taking on gadget king Apple in store wa ...
- Adidas Ramps Up Marketing Spend, Despite Overall Losses
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Adidas said yesterday it will increase sales and marketing spend in i ...
- Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
Real-Time Daily, Tyler Loechner - Wednesday, February 11, 2015
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, I ...
- NRF & the Mobile Path to Purchase
MobileShopTalk, Chuck Martin - Tuesday, January 13, 2015
The road map of the mobile customer journey if not a b ...
- John Lewis Creates Virtual World In-Store To Support Christmas Ad
Around the Net In MAD London, Sean Hargrave - Thursday, November 6, 2014
Monty's Den, an in-store experiential campaign, uses innovative technology to tell t ...
- Adelphic Taps Placed For Location-Based Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership wi ...
- Ensighten Acquires Anametrix On Heels Of TagMan Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
On the heels of the TagMan acquisition in March, Ensighten announced Wednesd ...
- Selfridges Unveils GBP40m Site Revamp
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Selfridges has invested GBP40m in revamping its Web site as it loo ...
- Dstillery, Placed Partner For Attribution Of Digital Ads To In-Store Sales
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
Cross-device audience targeting firm Dstillery on Tuesday announced a partnership with attributi ...
- Break The Silos!
Show Daily, Tyler Loechner - Monday, August 18, 2014
But make sure the consumers don't get hit by the shrapnel. Speaki ...
- Regent Street To Turn on iBeacons
Around the Net In MAD London, Sean Hargrave - Thursday, June 5, 2014
Regent Street is set to embrace iBeacons from the end of t ...
- Mystic Tan Rebrand Aims To Be Like Starbucks
MAD, Larissa Faw - Wednesday, June 4, 2014
Have it your way, is essentially what the brand is telling i ...
- Geolocation Targeting: Stalking or Smart Marketing?
MAD, Ray Pun - Friday, May 16, 2014
With geolocation targeting becoming more popular but potentially invasive, how can organizatio ...
- Online Vouchers Go In-Store With Affiliate Window's StoreWindow Launch
Around the Net In MAD London, Sean Hargrave - Friday, April 11, 2014
Affiliate Window is taking its online offers in-store with a new servic ...
- HelloWorld Develops 'Seed' Campaign For Scotts, Lowes
MAD, Larissa Faw - Thursday, March 20, 2014
And they're not talking just grass seed either. For many lawn growe ...
- Serving Mobile Shoppers: Getting Past the Why
MobileShopTalk, Chuck Martin - Friday, February 7, 2014
With the new year well underway, more retail research studies are comi ...
- 2014--The Year Of The iBeacon
MAD, John Running - Tuesday, January 14, 2014
These tiny indoor GPS-like transmitters will provide retailers with the means ...
- More Shoppers Enter Stores, More Leave Sooner
MobileShopTalk, Chuck Martin - Tuesday, December 10, 2013
In case anyone missed it, mobile shoppers have been out in fu ...
- Mobile Shoppers to Meet In-Store Micro-Targeting
MobileShopTalk, Chuck Martin - Thursday, October 17, 2013
We may be about to find out the level to which mobi ...
- Women Shoppers Want to Shop in Stores, but Open to Mobile Deals While There
MobileShopTalk, Chuck Martin - Thursday, April 18, 2013
Much of mobile shopping for women appears to involve traveling to ...
- Paper Print Prevails For Purchases
Research Brief, Jack Loechner - Monday, January 21, 2013
According to a recent Baynote study with the e-tailing group, analyzing consum ...