- Delta Air Lines To Build Major Data Project In 2018
Data & Programmatic Insider, Laurie Sullivan - Sunday, December 11, 2016
Delta Air Lines is preparing to implement an omnichannel marketing and advertisi ...
- How Many Devices Can You Measure?
Marketing Insider: Cross-Channel, Ray Schultz - Monday, December 5, 2016
The new wave of cross-device attribution. An interview with Rahul Bafna ...
- Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2016
Google will make several announcements Monday during Advertising Week related to measuremen ...
- Call To Save The High Street From Online Shopping
Around the Net In MAD London, Sean Hargrave - Friday, September 23, 2016
Business in the Community is calling on the marketing industry to he ...
- Consumer Benefits Of In-Store Pick Up
Research Brief, Jack Loechner - Monday, July 18, 2016
31% of online buyers have used in-store pick-up in the past ye ...
- Google Adds Commerce To Image Search, Places Real-Time Inventory In Query Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2016
Google is bringing Shopping ads to image search results and will ser ...
- Are Facebook And Dunnhumby Preaching To The Converted, Or About To Skate On Thin Ice?
London Blog, Sean Hargrave - Monday, April 11, 2016
Details of the cross-channel deal are yet to emerge -- but it ...
- Facebook Signs Dunnhumby Deal To Track In-Store
Around the Net In MAD London, Sean Hargrave - Tuesday, April 5, 2016
Facebook has inked a deal with Tesco-owned research firm Dunnhumby that wi ...
- Google Store Visits Launch, Will Link Store and Digital Activity
Around the Net In MAD London, Sean Hargrave - Tuesday, February 23, 2016
Google is set to unveil its latest attribution tool geared toward helpi ...
- 68% Of U.S. Retailers Unprepared To Deliver On Holiday Consumers' Shipping Expectations
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2015
A majority of U.S. retailers, at 68%, say they are not we ...
- Digital And Mobile Drive In-Store Sales
Research Brief, Jack Loechner - Thursday, October 8, 2015
According to new research from Cofactor with Altimeter, From Web Traffic ...
- Placed Launches 'Cross-Device Marketplace' To Tie Desktop Ads To In-Store Sales
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
Placed, a location-based ad targeting firm and in-store attribution company, on Wednesd ...
- RSi Brings In-Store Sales Data To The Digital Realm
Real-Time Daily, Tyler Loechner - Tuesday, June 9, 2015
Retail Solutions Inc. (RSi) on Tuesday announced the launch of a n ...
- Mobile Search Ads Influence In-Store Sales, Google Finds
MoBlog, Erik Sass - Friday, May 22, 2015
Mobile search ads have a significant impact on consumers' in-store purchase decision ...
- New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement
Real-Time Daily, Tyler Loechner - Monday, May 18, 2015
Location-based ad-targeting firm and in-store attribution company Placed has been on ...
- Drawbridge Strikes Deals With Datalogix And LiveRamp To Link Online, Offline Activity
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Drawbridge, an ad targeting firm that specializes in cross-device targeting, is s ...
- Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal
RTBlog, Tyler Loechner - Monday, April 13, 2015
Tapad, a cross-screen marketing technology provider, is the latest to offer markete ...
- OwnerIQ Taps RSi For In-Store Sales Data, Claims It 'Closes The Loop'
Real-Time Daily, Tyler Loechner - Thursday, April 2, 2015
OwnerIQ, a programmatic ad platform for retailers, on Thursday announced it h ...
- Google Opens Regent Street Shop Close To Apple Store
Around the Net In MAD London, Sean Hargrave - Wednesday, March 11, 2015
Technology giant Google is taking on gadget king Apple in store wa ...
- Adidas Ramps Up Marketing Spend, Despite Overall Losses
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Adidas said yesterday it will increase sales and marketing spend in i ...
- Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
Real-Time Daily, Tyler Loechner - Wednesday, February 11, 2015
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, I ...
- NRF & the Mobile Path to Purchase
MobileShopTalk, Chuck Martin - Tuesday, January 13, 2015
The road map of the mobile customer journey if not a b ...
- John Lewis Creates Virtual World In-Store To Support Christmas Ad
Around the Net In MAD London, Sean Hargrave - Thursday, November 6, 2014
Monty's Den, an in-store experiential campaign, uses innovative technology to tell t ...
- Adelphic Taps Placed For Location-Based Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership wi ...
- Ensighten Acquires Anametrix On Heels Of TagMan Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
On the heels of the TagMan acquisition in March, Ensighten announced Wednesd ...
- Selfridges Unveils GBP40m Site Revamp
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Selfridges has invested GBP40m in revamping its Web site as it loo ...
- Dstillery, Placed Partner For Attribution Of Digital Ads To In-Store Sales
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
Cross-device audience targeting firm Dstillery on Tuesday announced a partnership with attributi ...
- Break The Silos!
Show Daily, Tyler Loechner - Monday, August 18, 2014
But make sure the consumers don't get hit by the shrapnel. Speaki ...
- Regent Street To Turn on iBeacons
Around the Net In MAD London, Sean Hargrave - Thursday, June 5, 2014
Regent Street is set to embrace iBeacons from the end of t ...
- Mystic Tan Rebrand Aims To Be Like Starbucks
MAD, Larissa Faw - Wednesday, June 4, 2014
Have it your way, is essentially what the brand is telling i ...