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Adidas Ramps Up Marketing Spend, Despite Overall Losses

Adidas said yesterday it will increase sales and marketing spend in its current financial year with a particular focus on point-of-sale marketing “to secure and drive faster growth rates and market share gains,” focusing on its North American and Western European markets. The move comes following good momentum in the sales of its adidas and Reebok brands, which were up 11% and 1%, respectively, in its latest financial quarter. However, these increases did not stop the group’s widening losses.

Read the whole story at Marketing Week »

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