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John Lewis Creates Virtual World In-Store To Support Christmas Ad

  • Marketing, Thursday, November 6, 2014 9:50 AM

Monty's Den, an in-store experiential campaign, uses innovative technology to tell the stories of the ad's characters -- Sam, Monty and Mabel -- and rolls out in 42 stores from today. Created in partnership with Samsung, it is an Antarctic-themed in-store space, featuring "never-before-seen technology" and educational content. It will feature 'Monty’s Goggles', technology created using Google Cardboard, a budget version of Oculus Rift, that enables users to "step into Monty and Sam’s world" by creating a virtual world.  

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