Selfridges has invested £40m in revamping its website as it looks to bring the website in line with its in-store experience. The new site has a greater focus on
content, with Selfridges recently hiring an online editor-in-chief. It is also aiming to make more of its products available online, having recently signed a deal with Cartier to sell on its site.
Changes include an overhaul of site search and new options such as a “quick view” of products and a wish list function.
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