Tag results for "inclusivity"
- Boycotts May Not Kill Sales -- But They May Be Wounding BrandsAs Target feels continued backlash, marketers are waking up to the co ...
- Quiet DEI: How Marketers Can Bring Inclusivity Under the RadarMany companies are rebranding their strategies rather than abandoning them. Here's h ...
- E.L.F. and NWSL: A Power Play for Gender EquityThe beauty brand's latest sponsorship reinforces its mission to "level the playi ...
- Broken Promises: How DEI Rollbacks Are Deepening The Brand Trust CrisisAs major brands scale back diversity initiatives, new research reveals the growi ...
- Target's Sales Dip Amid Boycott, But Other Factors Are in PlayAnalysts say multiple factors are contributing to the decline, but note ...
- No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer BattleAs new efforts from the NAACP fuel a boycott, Target and oth ...
- Walmart Warns Of Slow Growth While Ad Sales Jump 29%After a banner year, the retailer forecasts sluggish growth and the fir ...
- Say Goodbye To DEI, Meta Goes Full MAGAMeta is killing off its biggest DEI programs as part of ...
- DEI Supported By Growing Majority Of Consumers, Report FindsAIMM co-founder Carlos Santiago told "Marketing Daily" the report provided "proof th ...
- Dawn, Lysol, Bounty Top Brands With Black ConsumersBrand loyalty stakes in a post-DEI era are changing. Will companies li ...
- Study Finds Big Gaps In Advertising InclusivityIn addition to gender, RX currently measures representation across age, body ty ...
- Inclusivity Of Advertising Varies By Industry GroupCharities and nonprofit groups had the most inclusive advertising, while the spor ...
- Why Walking In This Stiletto Collective CEO's Shoes Is Anything But BoringWhat's your work/life philosophy? For Ly Tran, intrepidity is at the t ...
- Walmart Joins Target, Meijer, Starbucks With Blind Shopper AppWalmart is the latest retailer to partner with the Aira app, providi ...
- Walmart Pulls Plug On DEI CommitmentsFour years after establishing one of the largest corporate efforts to addre ...
- The Brandtech Group Draws The Blueprint For Ethical AIAgency in-house and legal teams are settling into the generative AI er ...
- Study: Olympics Ads Were 44% More Inclusive Than Super Bowl AdsThere was "progress in the disability segment, with this group seeing themselv ...
- New Ethics Guidelines Outline Best Practices For MarketersThe comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- Right-Wing Billionaire Boosted John Deere DEI RollbackA conservative legal advocate appears to be helping finance efforts to spre ...
- Sorry, Cranky Conservatives: Consumers Crave InclusivityAmazon, Dove, and Apple rank highest in people's perceptions of inclusivity. A ...
- John Deere Latest To Roll Back DEI InitiativesWhile the "anti-woke" movement has caused some company leaders to buckle, n ...
- Google Amps Up Partnerships With Women's SportsGoogle's effort to support women's sports led to partnerships with the Women ...
- Pinterest Adds SMBs To Its 'Inclusion Fund'Pinterest has expanded its Creator Inclusion Fund -- now simply called t ...
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed"I'm Brazilian, as I said, but I'm also lesbian, and I ca ...
- WPP Tackles Challenges Generated By AI Ads For The BlindError-prone ads based on AI have become a nuisance for blind intern ...
- Zalis Joins Mint Advisory Board, Championing Net Zero In AdvertisingMint CEO Lorenzo Larini says Zalis is "a huge advocate of diversi ...
- Mattel Debuts Autism-Friendly Hot Wheels CarThe toy company's new Flippin Fast die-cast encourages open-ended, soothing play, tim ...
- Ang Rogers Named SVP for Multicultural And Inclusion Partnerships At VoxRogers will be tasked with helping clients achieve inclusive messaging. ...
- Giant, Google, PNC Best Ads For Black ConsumersNew research finds that ads focusing on determination, reality, and optimism achie ...
- Black Audiences Want Better RepresentationWhether in ads or content, new research from Nielsen shows Black audienc ...
