- Boycotts May Not Kill Sales -- But They May Be Wounding Brands
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 25, 2025
As Target feels continued backlash, marketers are waking up to the co ...
- Quiet DEI: How Marketers Can Bring Inclusivity Under the Radar
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 10, 2025
Many companies are rebranding their strategies rather than abandoning them. Here's h ...
- E.L.F. and NWSL: A Power Play for Gender Equity
CPG Insider, Sarah Mahoney - Friday, March 7, 2025
The beauty brand's latest sponsorship reinforces its mission to "level the playi ...
- Broken Promises: How DEI Rollbacks Are Deepening The Brand Trust Crisis
Marketing Daily, Sarah Mahoney - Wednesday, March 5, 2025
As major brands scale back diversity initiatives, new research reveals the growi ...
- Target's Sales Dip Amid Boycott, But Other Factors Are in Play
Marketing Daily, Sarah Mahoney - Tuesday, March 4, 2025
Analysts say multiple factors are contributing to the decline, but note ...
- No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer Battle
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2025
As new efforts from the NAACP fuel a boycott, Target and oth ...
- Walmart Warns Of Slow Growth While Ad Sales Jump 29%
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2025
After a banner year, the retailer forecasts sluggish growth and the fir ...
- Say Goodbye To DEI, Meta Goes Full MAGA
MediaDailyNews, Colin Kirkland - Saturday, January 11, 2025
Meta is killing off its biggest DEI programs as part of ...
- DEI Supported By Growing Majority Of Consumers, Report Finds
Marketing Daily, Danielle Oster - Thursday, December 19, 2024
AIMM co-founder Carlos Santiago told "Marketing Daily" the report provided "proof th ...
- Dawn, Lysol, Bounty Top Brands With Black Consumers
Marketing Daily, Sarah Mahoney - Thursday, December 12, 2024
Brand loyalty stakes in a post-DEI era are changing. Will companies li ...
- Study Finds Big Gaps In Advertising Inclusivity
MAD, Steve McClellan - Friday, December 6, 2024
In addition to gender, RX currently measures representation across age, body ty ...
- Inclusivity Of Advertising Varies By Industry Group
Research Intelligencer, Robert Williams - Monday, December 9, 2024
Charities and nonprofit groups had the most inclusive advertising, while the spor ...
- Why Walking In This Stiletto Collective CEO's Shoes Is Anything But Boring
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, December 11, 2024
What's your work/life philosophy? For Ly Tran, intrepidity is at the t ...
- Walmart Joins Target, Meijer, Starbucks With Blind Shopper App
Marketing Daily, Sarah Mahoney - Tuesday, December 3, 2024
Walmart is the latest retailer to partner with the Aira app, providi ...
- Walmart Pulls Plug On DEI Commitments
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 26, 2024
Four years after establishing one of the largest corporate efforts to addre ...
- The Brandtech Group Draws The Blueprint For Ethical AI
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Agency in-house and legal teams are settling into the generative AI er ...
- Study: Olympics Ads Were 44% More Inclusive Than Super Bowl Ads
Marketing Daily, Danielle Oster - Wednesday, August 21, 2024
There was "progress in the disability segment, with this group seeing themselv ...
- New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- Right-Wing Billionaire Boosted John Deere DEI Rollback
Marketing Daily, Danielle Oster - Monday, July 22, 2024
A conservative legal advocate appears to be helping finance efforts to spre ...
- Sorry, Cranky Conservatives: Consumers Crave Inclusivity
Marketing Daily, Sarah Mahoney - Thursday, July 18, 2024
Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. A ...
- John Deere Latest To Roll Back DEI Initiatives
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 17, 2024
While the "anti-woke" movement has caused some company leaders to buckle, n ...
- Google Amps Up Partnerships With Women's Sports
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Google's effort to support women's sports led to partnerships with the Women ...
- Pinterest Adds SMBs To Its 'Inclusion Fund'
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
Pinterest has expanded its Creator Inclusion Fund -- now simply called t ...
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I'm Brazilian, as I said, but I'm also lesbian, and I ca ...
- WPP Tackles Challenges Generated By AI Ads For The Blind
MediaDailyNews, Laurie Sullivan - Monday, April 8, 2024
Error-prone ads based on AI have become a nuisance for blind intern ...
- Zalis Joins Mint Advisory Board, Championing Net Zero In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
Mint CEO Lorenzo Larini says Zalis is "a huge advocate of diversi ...
- Mattel Debuts Autism-Friendly Hot Wheels Car
Marketing Daily, Sarah Mahoney - Monday, April 1, 2024
The toy company's new Flippin Fast die-cast encourages open-ended, soothing play, tim ...
- Ang Rogers Named SVP for Multicultural And Inclusion Partnerships At Vox
Publishers Daily, Ray Schultz - Monday, March 25, 2024
Rogers will be tasked with helping clients achieve inclusive messaging. ...
- Giant, Google, PNC Best Ads For Black Consumers
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2024
New research finds that ads focusing on determination, reality, and optimism achie ...
- Black Audiences Want Better Representation
Marketing Daily, Sarah Mahoney - Monday, February 19, 2024
Whether in ads or content, new research from Nielsen shows Black audienc ...