- Gerber Among The 86% Of Marketers Using Influencers
Social Media Insider, Thom Forbes - Thursday, April 13, 2017
Gerber relied on influencers recruited by Linqia to launch its Lil' Beani ...
- Whatever Happened To Michelle Phan? This
Around the Net in Video, P.J. Bednarski - Monday, April 10, 2017
The huge YouTube star more or less dropped out of sight ...
- Influencer Content Outperforms Brand Created
Research Brief, Jack Loechner - Monday, April 10, 2017
Influencer marketing and content marketing are projected to be the fastest growi ...
- Time Inc., Speakr Form Influencer Network
The Daily Blog, Erik Sass - Thursday, April 6, 2017
Time Inc., the nation's largest magazine publisher, announced a strategic partnership wi ...
- Influencer Rapped By ASA For Not Using #Ad Tag
Around the Net In MAD London, Sean Hargrave - Wednesday, April 5, 2017
Instagram influencer Sheikhbeauty has been rapped on the knuckles by the A ...
- Emotion Is Key Currency To Online Brand Building
MediaDailyNews, Alex Hunt - Tuesday, April 4, 2017
From fake news to real news, emotion has become the currency ...
- Amazon Tests New Influencer Program
The Social Graf, Erik Sass - Monday, April 3, 2017
Participation in the program is by invitation only, unlike its existing Amaz ...
- Hispanicize Rolls Up Digital Influencers
The Social Graf, Erik Sass - Friday, March 31, 2017
The Hispanicize Media Group announced a flurry of deals that will crea ...
- Aloha from Brooklyn
MAD, Steve McClellan - Wednesday, March 29, 2017
OMD's Ignition Factory is staging an influencer event in New York th ...
- Influencer Marketing Works
Research Brief, Jack Loechner - Thursday, March 30, 2017
Whether influencer marketing works can be controversial among brand practitioners. ...
- Record Number Of Product Reviews Driving Search, Purchases
SearchBlog, Laurie Sullivan - Thursday, March 30, 2017
Some search marketers call "reviews" their BFFs. Based on a survey ...
- Summer Camp For Wannabe Influencers - Yes, It's A Thing Now
The Social Graf, Erik Sass - Tuesday, March 28, 2017
There is a summer camp especially designed to help aspiring online sta ...
- Under The Influence: Email Newsletters And Influencer Marketing
The Email Edge, Ray Schultz - Friday, March 24, 2017
Marketers use email newsletters to influence people. But do they really ha ...
- Celebs + Meaningful Engagement= Ultimate Influence
Show Daily: Videos, Ross Fadner - Wednesday, March 15, 2017
Meaningful Engagement is what makes Mizzen + Main's roster of sports celebri ...
- New Guidelines Released For Influencers
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
The Committee of Advertising Practice (CAP) released fresh guidelines for brands a ...
- True Influence -- Why Brands Must Learn To Weed Out The 'Flogger Vlogger'
London Blog, Sean Hargrave - Tuesday, March 14, 2017
Guidelines for influencer marketing have been refined and repeated, which speaks volum ...
- Influencer Shonduras McBride Is Now A Viacom Property
Around the Net in Video, P.J. Bednarski - Friday, March 10, 2017
Shaun (Shonduras) McBride is a top Snapchat influencers and now he's worki ...
- Some Snapchat Creators Not Feeling The Love
Around the Net in Video, P.J. Bednarski - Friday, March 3, 2017
Some Snapchat creators say the social app doesn't pay as much attenti ...
- Axe Offers Men Hair-Styling Tips
Marketing Daily, Aaron Baar - Friday, March 3, 2017
"Our 'Axe guy' trusts influencers as one source for trend and produ ...
- What's The Upside News About PewDiePie?
Online Video Daily, Matt Seiler - Friday, March 3, 2017
Marketers can learn a lot from bad examples about how to ma ...
- Snapchat -- Where Are The Influencers?
Around the Net In MAD London, Sean Hargrave - Tuesday, February 28, 2017
Snapchat's charm offensive on advertisers isn't slowing down, but despite this t ...
- Ignite Search Tool Identifies Average-Joe Influencers For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 20, 2017
A tool that will become available this week from Insightpool allows markete ...
- AwesomenessTV Is All About Gen Z, CEO Says
Around the Net in Video, P.J. Bednarski - Tuesday, February 14, 2017
All the talk about millennials is getting old, like they are. Awesomeness ...
- YouTube, Maker Pull Away From PewDiePie, Cite Anti-Semitic Content
Online Video Daily, P.J. Bednarski - Tuesday, February 14, 2017
The vlogger's recent videos that contain vile anti-Semitic content cross a li ...
- Influennials - The Secret To Marketing To Millennials And Beyond
MediaDailyNews, Zach Rosenberg - Wednesday, January 25, 2017
While marketers have seemingly figured out the approach to reaching Millennials, ...
- Developing Creative To Incite The Non-conscious Mind
MediaDailyNews, Neil Adler - Thursday, January 5, 2017
Leveraging an understanding of non-conscious consumer psychology throughout creative development can increa ...
- The 1% Are No Different When It Comes To Social
Social Media Insider, Thom Forbes - Thursday, January 5, 2017
Will Facebook Live and influencer marketing work with the 1%? Rowan Kelsha ...
- MediaMath Will Offer Brands Ability To Buy Influencer Marketing Programmatically
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
MediaMath is partnering with ROI Influencer Media, a media firm that connec ...
- Influencers In The Marketing Industry
Research Brief, Jack Loechner - Friday, December 16, 2016
According to TapInfluence, the annual 2017 "Tap Ten" digital advertising spend wi ...
- Lems Takes The Influencer Path
Social Media Insider, Thom Forbes - Thursday, December 1, 2016
When I got an email a couple of months ago that Le ...