- Havas Launches In-House Influencer Team
MAD, Larissa Faw - Wednesday, July 5, 2017
The agency indicated the operation will work across all Havas clients ...
- Celebrities Still Fail To Disclose Instagram Ads
Digital News Daily, Wendy Davis - Monday, June 26, 2017
Dozens of celebrities who hawk products on Instagram still fail to adequate ...
- Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds
Digital News Daily, Laurie Sullivan - Thursday, June 22, 2017
The shift in trust is the most surprising finding from the stud ...
- What Marketers Can Learn From The NBA Finals
Marketing: Sports, Kurt Abrahamson - Friday, June 16, 2017
No industry needs to leverage real-time marketing quite like sports, an indust ...
- Who Do You Believe?
Research Brief, Jack Loechner - Friday, June 16, 2017
More influential individuals, known as "information brokers," have a wealth of knowled ...
- Influencer Content Can Drive Sales, Increase Basket Size
Marketing: CPG, Holly Pavlika - Thursday, June 15, 2017
Research by Colloquy found U.S. consumers were enrolled in 3.5 billion loyal ...
- Influencer Marketing Drives Sales Lift Through Relevant Content AND Offers
Marketing: CPG, Holly Pavlika - Tuesday, June 6, 2017
Influencers create content that gives context and meaning to products they a ...
- Has Amazon Popped The Influencer Marketing Bubble?
Marketing Daily, Sean Zepps - Monday, June 5, 2017
As Amazon prioritizes partnering with creators who can drive meaningful results, t ...
- StyleHaul Brings In YouTube Star Tisdale
Around the Net in Video, P.J. Bednarski - Wednesday, May 24, 2017
Ashley Tisdale, a star of "High School Musical" and YouTube and soci ...
- McDonald's Guide To Fighting Fake News Through Earning Trust
Around the Net In MAD London, Sean Hargrave - Tuesday, May 23, 2017
"Campaign" is highlighting the key tactics that McDonald's CMO, Alistair Macrow, clai ...
- Rakuten Formally Launches Tool To Automate Disclosure Of Influencer Endorsements
SearchBlog, Laurie Sullivan - Thursday, May 18, 2017
Rakuten Marketing has developed technology that helps advertisers automatically monitor bloggers a ...
- Instagram Is Top Platform For Influencers, But YouTube Gains
The Social Graf, Erik Sass - Thursday, May 18, 2017
That's according to a new survey of around 300 influencers by soci ...
- FTC Sends More Warnings To Influencers
The Social Graf, Erik Sass - Thursday, May 11, 2017
The FTC sent letters to 52 influencers and marketers, including Sofia Vergar ...
- New Lawsuit Claims Fyre Organizers Tried To Quash Social Media Critics
The Social Graf, Erik Sass - Wednesday, May 10, 2017
Ja Rule and Billy McFarland are also being sued for trying ...
- U by Kotex Launches Fitness Line
Marketing Daily, Tanya Gazdik - Tuesday, May 9, 2017
The program aims to encourage honest dialogue about working out during one ...
- Adidas, Puma And Dunkin' Donuts Among Companies Contacted By FTC Over Instagram Ads
Daily Online Examiner, Wendy Davis - Monday, May 8, 2017
Companies including Dunkin' Donuts, Puma, Chanel and Adidas, as well as celebriti ...
- engage:BDR Moves Into Social To Connect Brands With Influencers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
The self-serve platform, IconicReach, aims to solve inefficiency in influencer marketing, supporti ...
- Fyre Social Influencers Sued For Fraud
The Social Graf, Erik Sass - Monday, May 8, 2017
Three anonymous attendees filed a lawsuit in Los Angeles alleging breach ...
- Social Media, Ecommerce Produce New Branding Opportunities
Social Media & Marketing Daily, Sean MacDonald - Wednesday, May 3, 2017
Social-commerce entrepreneurs are introducing a new set of marketing concerns and opportuniti ...
- Email Named The Most Cost-Effective Way For Acquiring Customers, Again
EuroMail, Sean Hargrave - Wednesday, May 3, 2017
You wouldn't know it from researchers talking up influencers, but their figur ...
- Fyre Festival Failed To Disclose Deals With Social Media Influencers
The Social Graf, Erik Sass - Tuesday, May 2, 2017
Vanity Fair got a hold of the leaked pitch deck for Fy ...
- When Influencers Strand You In The Caribbean
Around the Net in Video, P.J. Bednarski - Friday, April 28, 2017
Ja Rule and Billy McFarland announced Fyre Festival which should have be ...
- Rating The Authenticity Of Influencers' Followers
Social Media Insider, Thom Forbes - Thursday, April 27, 2017
Fohr Card this week announced a rating system that lets brands s ...
- Insta-Escorts
Garfield at Large, Bob Garfield - Monday, April 24, 2017
Reality TV figures, YouTube stars, recording artists and others with huge followin ...
- FTC Wants Instagram Influencers Transparent, Sponsorship Money To Double
Mobile Marketing Daily, Gavin O'Malley - Friday, April 21, 2017
By 2019, the sponsorship money Instagram influencers pull in is on pa ...
- 600% ROI With Influencer Marketing
Research Brief, Jack Loechner - Friday, April 21, 2017
Consumers in today's world are focused less on advertisements, and more ...
- Will FTC Crack Down On Instagram Ads?
PolicyBlog, Wendy Davis - Thursday, April 20, 2017
The FTC recently warned around 90 Instagram influencers to disclose paid promoti ...
- FTC Fires Warning Shot On Influencers
The Social Graf, Erik Sass - Thursday, April 20, 2017
Marketers are pushing the boundaries on acceptable practices in their social med ...
- 'Domino' Forms Ad Collective Of Home-Design Sites
Publishers Daily, Sara Guaglione - Friday, April 14, 2017
Home-decor magazine publisher Domino Media Group has formed a collective of ho ...
- Gerber Among The 86% Of Marketers Using Influencers
Social Media Insider, Thom Forbes - Thursday, April 13, 2017
Gerber relied on influencers recruited by Linqia to launch its Lil' Beani ...