Havas Launches In-House Influencer Team

Havas Media is seeking to stay on top of trendy influencers by launching its own dedicated team of experts in the UK within Socialyse, the network’s social-media division. 

Socialyse Influence will be led by Jenna Walker, content and creative director of Socialyse, and Jess Rowntree, director of Socialyse. The six-member team also includes new hires Nik Speller, formerly with influencer marketing agency Three Letters, and Zoe Crook, from The War Agency.

They will work across all Havas clients to monitor and track influencer campaigns to ensure projects are cohesive, brand appropriate and accurately measured. The division's two priorities are "influencer marketing for brands and growing business leaders into influencers," says Havas.

The unit will also introduce a proprietary end-to-end tool later this year to incorporate identification metrics, brand-safety checks, influencer workflow management and real-time performance analytics.



 “Our last few years of working in influence have shown us two things: Brand-safety measures are not fit for purpose, and measurement has been allowed to be weak," stated Rowntree.

"The media industry is so rigorous about measurement, but the measurement of influence work is comparatively unsophisticated. A lot of people are doing it intuitively and think that’s enough. But it’s a naïve approach," Rowntree added.

Socialyse Influence is driven by the growing demand for influence-led social media campaigns, which have generated a 300% increase in billings for Socialyse so far in 2017, compared to the whole of 2016.

“This investment in a standalone influencer offering reflects the growing need for a dedicated team of experts working on influencer campaigns," stated Paul Frampton, CEO, Havas Media Group. "The industry is proving slow to react to this rapidly emerging trend. At Havas, we have identified a need not only for campaign management but for strong brand-safety awareness and measurement effectiveness.”

7 comments about "Havas Launches In-House Influencer Team".
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  1. Tom Messner from BONACCOLTA MESSNER, July 6, 2017 at 2:02 p.m.

    I SPENT more than 40 years in the advertising business and reading this is like trying to understand Heidegger when I was 18.

  2. Larissa Faw from Mediapost replied, July 6, 2017 at 2:12 p.m.

    Nice comment Tom. I find it more interesting that the team is so notably young. Apparently there are no older experts tracking influencers.....

  3. Ed Papazian from Media Dynamics Inc, July 6, 2017 at 3:29 p.m.

    But Larissa, don't you realize that millennials are the only ones who have any influence in our society? Nobody else counts.

  4. Larissa Faw from Mediapost, July 6, 2017 at 4:45 p.m.

    Love it Ed. I will give Millennials credit for scamming the world with this 'influencer' nonsense. It's almost as amusing as Pepsi thinking Kendall Jenner would boost sales.  

  5. John Grono from GAP Research, July 6, 2017 at 7:49 p.m.

    But they learn so quickly and grow up so fast.

    Just look at the gal on the left and the bloke on the right's pants.   Maybe they can buy new ones now.

  6. Larissa Faw from Mediapost, July 6, 2017 at 9:47 p.m.

    And John, are they standing on Astro-turf???

  7. John Grono from GAP Research replied, July 6, 2017 at 10:10 p.m.

    Astro-turfed it themselves methinks!

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