Tag results for "influencer marketing"
- Influencers In The Marketing IndustryAccording to TapInfluence, the annual 2017 "Tap Ten" digital advertising spend wi ...
- Lems Takes The Influencer PathWhen I got an email a couple of months ago that Le ...
- FTC Urged To Probe Word-Of-Mouth Over Instagram MarketingThe Federal Trade Commission should investigate word-of-mouth marketing companies BzzAgent and Influenste ...
- Working Backwards to Measure Influencer Marketing SuccessInfluencer marketing campaigns are hard to measure because not only do th ...
- Rise of the Micro-InfluencersIn a short time, influencer marketing has evolved to the point whe ...
- The Commoditization of Influencer ToolsThere's a tremendous amount of commoditization in influencer marketing tools, Scott Linze ...
- Q&A: Promise Phelon, TapInfluence CEOPromise Phelon, CEO of influencer marketing company TapInfluence, speaks about the intersecti ...
- Warner Bros. Finalizes FTC Settlement Over Influencer CampaignThe Federal Trade Commission has finalized a settlement with Warner Bros. ov ...
- Online Overtakes TV As Influencer Vloggers Open Up The Teen MarketFor the first time, children are spending more time online than watchi ...
- 3 Keys To Boost ROI Of Influencer-Marketing CampaignsFor brands looking to measure and increase ROI through social campaigns, rememb ...
- YouTube Launches Campaign To Celebrate Its InfluencersIn a bid to stay at the forefront of creatives' minds, YouTu ...
- TAG Heuer's Marathon CampaignHavas Media and sibling agency Cake Group are coordinating a content/influencer campai ...
- Is Influencer Marketing Headed For Demise?More and more we see articles popping up spelling out the e ...
- What Is KFC Doing Right In Video In McDonald's Wake?While McDonald's youth-focused YouTube channel went as quickly as it came, KFC ...
- Want Fries With Your Instant Gratification? Why KFC Beat McDonald's On YouTubeThe content was compelling, but the reason KFC has beaten McDonald's ...
- Twitter To Close VineTwitter has announced it will close its video sharing service Vine, abo ...
- YouTuber's Hooch Ad Banned By The ASAA Hooch ad featuring Vine and YouTube star Joe Charman has be ...
- When I Grow Up I Don't Want To Be An Astronaut AnymoreThe rise of YouTube personalities means the dreams of old are gon ...
- Targeting Both Household Influencers And Buyers Increases Conversion 211%The launch of Rocket Fuel Institute was coupled with a first relea ...
- Influencers are the New CreativesAre influencers set to replace creatives at ad agencies? Jeremy Simon, Direct ...
- Why Influencer Marketing is a Sellers' MarketWhy is influencer marketing a sellers' market? Speaking on the "Finding t ...
- Influencer Campaign Gone Wrong What do you do when an influencer marketing campaign goes wrong? J ...
- The Fashion Business Dresses Down BloggersVogue and Neiman Marcus separately have the same complaint. The glamour ...
- Give Peace A Chance (And A Hug)The United Nations has enlisted social media influencer platform Influential to he ...
- L'Oreal Signs UK Influencers For Beauty SquadL'Oreal has signed up five influencers to create its own "beauty squad ...
- Viewability, Fraud, Ad Blocking, Kickbacks -- Is There Any Trust Left In Media?Is the breakdown in trust between audiences, publishers, brands and agencies ...
- Native Ads On EvanTube Need Better Disclosures, Watchdog SaysAn ad industry watchdog has called foul on the popular EvanTube channel ...
- Social Networks Drive More Brand AwarenessWhile social networks are still used mostly for socializing and product discover ...
- McDonald's Shuts Down Its YouTube Channel Due To Low NumbersMcDonald's has wound up its youth-focused YouTube project Channel Us after ...
- ISBA Launches Vlogger Contract For Brand ClarityThe idea is to provide a legal framework for brands dealing wi ...
