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L'Oreal Signs UK Influencers For Beauty Squad

L'Oreal has signed up five influencers to create its own "beauty squad," which has a combined reach of 5.5 million. It will be revealing the brand's latest products, creating "fun and engaging" content as well as attending key beauty events including London Fashion Week, Paris Fashion Week and Cannes Film Festival.

Read the whole story at Marketing Week »

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