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What Is KFC Doing Right In Video In McDonald's Wake?

  • The Drum, Tuesday, November 1, 2016 6:45 AM

While McDonald’s youth focused YouTube channel went as quickly as it came, KFC’s punt in the influencer space is showing signs it could be here to stay after the first series of its music based channel saw 96% favourable brand sentiment among those viewers who tuned in to watch. A 12-part series reached 6.2 million views in total, and KFC is now planning the launch of a second series.

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