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New Guidelines Released For Influencers

  • The Drum, Tuesday, March 14, 2017 9:10 AM
The Committee of Advertising Practice (CAP) released fresh guidelines for brands and influencers last week, seeking greater transparency when it comes to ads and other sponsored content on social media. But policing this sphere of marketing is akin to a game of whack-a-mole, according to those charged with enforcing the recommendations.

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