- IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
Planning & Buying Insider, Joe Mandese - Tuesday, January 30, 2024
Well, that's what my analysis of the IAB's just-released study shows: America ...
- Netflix To Get Ad Viewing, Subscriber Boost From T-Mobile Bundle Change
Television News Daily, Wayne Friedman - Wednesday, January 24, 2024
Starting Jan. 24, T-Mobile subscribers who had been getting free Netflix "standar ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Homes Buying Broadband For Only Legacy TV... But Not Streaming?
TV Watch, Wayne Friedman - Tuesday, January 9, 2024
Parks Associates says just 5% of U.S. internet households have only ...
- Email Switchoff: Cox Turns Email Service Over To Yahoo Mail
Email Insider, Ray Schultz - Wednesday, January 3, 2024
Internet and mobile provider Cox is stepping away from email. But cox.n ...
- Precursors To A Google Breakup
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 14, 2023
The EU law aims to require each company with this designation ...
- Digital Divide Persists In Web Access For Low-Income Consumers
Research Intelligencer, Robert Williams - Friday, September 15, 2023
Many low-income consumers face barriers in gaining internet access, limiting how markete ...
- How SpaceX Starlink Will Succeed In Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 13, 2023
Reaching millions without internet access could become the next revenue stream f ...
- Liquid Death Disrupts Again with Ice Tea
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Liquid Death is at it again. This time they are drawing t ...
- Uncorked: An Unconventional Path For This Vintage Wine Estates' Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, July 26, 2023
"Women stay in roles way too long because they think that th ...
- Nearly Half Of Internet Users No Longer Use Linear TV
RTBlog, Joe Mandese - Monday, July 17, 2023
That's up from just 22% two years ago, and sends a sign ...
- Microsoft Adding 'Nosearch' Feature To Bing Chat
Performance Marketing Insider, Laurie Sullivan - Monday, July 10, 2023
The "nosearch" feature is intended to prevent Bing Search from looking f ...
- Pinterest First Platform To Take 'Inspired Internet Pledge' For Teen Safety
Digital News Daily, Colin Kirkland - Wednesday, June 21, 2023
"The Inspired Internet Pledge offers a framework for companies to take meaningfu ...
- Pinterest At Cannes Calls On Companies To Make The Internet Safer
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 20, 2023
Inspired Internet Pledge is a call to action for tech companies a ...
- Titan Forms Strategic Email Alliance With GMO Internet
Email Marketing Daily, Ray Schultz - Wednesday, June 14, 2023
The partnership will facilitate email marketing by small businesses in Asia a ...
- GSN 'Yahoo' Game Show Reveals Web-Search Surprises
TVBlog, Adam Buckman - Monday, June 12, 2023
GSN has a knack for applying just the right touch to i ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, April 24, 2023
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Repor ...
- Generative AI Most Transformative Technology On Par With The Internet
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Moves by Google and Microsoft to integrate generative AI into their respecti ...
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar Gain
Digital News Daily, Karlene Lukovitz - Wednesday, April 12, 2023
Social media growth slowed, while mobile and programmatic saw strong gains. ...
- Ecommerce-Related Internet Disruptions, Latency Can Cost Up To $1M Monthly
Data & Programmatic Insider, Laurie Sullivan - Monday, April 3, 2023
Consumers have little tolerance for disrupted experiences, and 71% say employees expe ...
- Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year
MediaDailyNews, Joe Mandese - Wednesday, March 29, 2023
After expanding 14.3% in 2022, internet ad spending will continue to gr ...
- Frontier Offers Combined-Billing YouTube TV, Fiber Internet Bundle To Incentivize 'Ditching Cable'
Digital News Daily, Karlene Lukovitz - Tuesday, March 28, 2023
Frontier is also offering a $10 monthly discount on YouTube TV f ...
- Closer Look At Gamers: Safe Ad Placement Does Matter
Mobile Insider, Karlene Lukovitz - Thursday, March 9, 2023
Fully 44% of U.S. gamers say they'd likely avoid buying a bra ...
- Gigi Sohn Withdraws From Consideration For FCC Post
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
"The industry won. Consumers lost," said a former Fox executive. ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- How Steady Friction Snapped My Linear TV Cord: A Lesson For Streaming Services
TV Watch, Joe Mandese - Friday, February 17, 2023
The truth is, I haven't watched linear TV for three years, b ...
- One Third Of Young Children Have Been Harassed On YouTube, Study Says
Digital News Daily, Colin Kirkland - Thursday, January 26, 2023
More than a third of children in the U.S. said they h ...
- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Data tracking and the role that big tech companies play online ...
- Newspaper Jobs Fell Sharply As Broadcast, Internet Positions Rose: Study
Publishers Daily, Ray Schultz - Sunday, January 15, 2023
Employment for journalists has grown among broadcasting and internet publishers, a stu ...