- 96% Challenged by IoT Projects, 42% Targeting Consumers
Connected Thinking, Chuck Martin - Monday, September 21, 2015
Projects around the Internet of Things are getting underway but just abo ...
- Ford Latest Automaker To Launch Apple Watch Apps
Marketing Daily, Karl Greenberg - Friday, September 18, 2015
Ford has launched a suite of smartwatch apps linking to the company ...
- How Google Will Know You Better Than You Know Yourself
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2015
Google has updated a patent for a wrist-worn device with removable heads ...
- Screens of the Future to be Influenced by Sensor Data
Around the Net in IoT, Chuck Martin - Friday, September 18, 2015
A lifetime ago I wrote 'A Dao of Web Design'. At t ...
- 28 Cities to be Converted to 'Smart'
Around the Net in IoT, Chuck Martin - Friday, September 18, 2015
Over the past couple of years, the Internet of Things (IoT) h ...
- Adding Advertising to the Internet of Things
Around the Net in IoT, Chuck Martin - Friday, September 18, 2015
First you needed a desktop strategy. Then you needed a mobile strateg ...
- Brands Seen Needing to Fight for Security Around IoT at Retail
Around the Net in IoT, Chuck Martin - Friday, September 18, 2015
Retailers must always think about customers and data security when developing their I ...
- Apple Met With California Officials About Self-Driving Car
Around the Net in Mobile, Gavin O'Malley - Friday, September 18, 2015
Apple execs have reported discussed plans for an “autonomous vehicle” with officia ...
- Consumer Data & Getting IoT Marketing Insights Back to the Smartphone
Connected Thinking, Chuck Martin - Thursday, September 17, 2015
All that sensor data being generated in the Internet of Things nee ...
- Where's My Flying Car?
Marketing: Automotive, Karl Greenberg - Friday, September 18, 2015
Traditional automakers are facing an insurgency. Google and Apple aren't playing tabl ...
- Book Store Chain Adds Beaconed Shopping
Around the Net in IoT, Chuck Martin - Thursday, September 17, 2015
Looking for your favourite read in a book store or a produ ...
- New Service Captures Car Sensor Data for Insights
Around the Net in IoT, Chuck Martin - Thursday, September 17, 2015
IBM has announced a new IBM Cloud-based service to help automakers tu ...
- Beacons Seen Helping Targeted Marketing for Holiday Shopping
Around the Net in IoT, Chuck Martin - Thursday, September 17, 2015
One of the biggest advances in mobile retailing during the upcoming holid ...
- L'Oreal Exploring The Internet Of Things
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
The technology could allow the company to connect to "dumb" objects li ...
- IoT Marketing: Fitness Trackers Tied to Loyalty Program
Connected Thinking, Chuck Martin - Thursday, September 17, 2015
The Internet of Things will impact different people in different ways. ...
- Google Gets Patent for New Sensor-Enabled Glasses
Around the Net in IoT, Chuck Martin - Wednesday, September 16, 2015
The technology outlined in Google’s patent describes using motion sensors and ti ...
- Some Skeptical of Short-Term Payback in IoT
Around the Net in IoT, Chuck Martin - Wednesday, September 16, 2015
Only one-third of IT industry execs believe that the Internet of Thin ...
- Volkswagen to Enables Cars As Communications Vehicles
Around the Net in IoT, Chuck Martin - Wednesday, September 16, 2015
Volkswagen AG, long associated with convenient cars for the masses, is positioni ...
- NHL Team Taps Beacons for Proximity Marketing
Around the Net in IoT, Chuck Martin - Wednesday, September 16, 2015
National Hockey League team Pittsburgh Penguins is scaling up beacon marketing throu ...
- IoT Messaging & the Awareness Factor
Connected Thinking, Chuck Martin - Wednesday, September 16, 2015
Just because someone doesn't see any evidence of the Internet of Thin ...
- What Does the Internet of Things Do to the Internet?
AI & IoT Daily, Shawn DuBravac - Tuesday, September 15, 2015
In the 1990s, my home page was AOL. It's how I beg ...
- Shopping Centers Bypass Beacons for Indoor Target Marketing
Around the Net in IoT, Chuck Martin - Tuesday, September 15, 2015
Intu, the UK's largest listed shopping centre operator in the UK, is rolli ...
- Apple Has Potential to Lead in Wearable Marketing
Around the Net in IoT, Chuck Martin - Tuesday, September 15, 2015
With flashier announcements at this year’s WWDC, such as Apple Music ...
- Data Collected Could Be Big Marketing Draw of IoT
Around the Net in IoT, Chuck Martin - Tuesday, September 15, 2015
For most of us, the internet of things (IoT) might call ...
- Salesforce to Combine IoT & Marketing Customer Data
Around the Net in IoT, Chuck Martin - Tuesday, September 15, 2015
When you think of Salesforce.com, you probably don’t think about the burgeoning Intern ...
- IBM Creates IoT Division, Seeks to Derive Market Insights
Around the Net in IoT, Chuck Martin - Tuesday, September 15, 2015
IBM on Monday took another step toward positioning itself as an Internet-of-Thin ...
- More Power to the Internet of Things from Salesforce, IBM, Disney, GE
Connected Thinking, Chuck Martin - Tuesday, September 15, 2015
No matter what anyone thinks about the scope of the Internet ...
- Band Taps Beacons to Engage with Fans
Around the Net in IoT, Chuck Martin - Monday, September 14, 2015
Zac Brown Band announced that it will use beacon technology at Friday ...
- 'Smart' Cameras Automatically Sense Location, Direction
Around the Net in IoT, Chuck Martin - Monday, September 14, 2015
Washington: Scientists have shown that a network of energy-harvesting sensor nodes equipped with on-board cameras c ...
- Disney Shows Light Bulbs Used for Communications
Around the Net in IoT, Chuck Martin - Monday, September 14, 2015
Disney researchers have demonstrated that light bulbs can do more that ju ...