- New Ways to Reach Consumers Seen in Digital Marketing
Around the Net in IoT, Chuck Martin - Wednesday, August 19, 2015
The journey to digital business continues as the key theme of Gartner ...
- Google Leans on Apps for IoT in the Home
Around the Net in IoT, Chuck Martin - Wednesday, August 19, 2015
The Internet of Things is a mess, with standards and protocols up in t ...
- Advertising on the Move: Beacons Added to Double-Decker Buses
Connected Thinking, Chuck Martin - Tuesday, August 18, 2015
Beacons are going on the move. Literally. Out-of-home advertising is about ...
- Gimbal Partners With Do It Outdoors Media To Promote Beacon Tech
Mobile Marketing Daily, Ben Frederick - Tuesday, August 18, 2015
Gimbal, Inc. a location-based services company, today announced a partnership with ...
- Car Makers Look to Innovation in Infotainment, Mobility
Around the Net in IoT, Chuck Martin - Tuesday, August 18, 2015
If there was ever a perfect time for a startup to ga ...
- Amazon Pins Hopes on In-Home Shopping
Around the Net in IoT, Chuck Martin - Tuesday, August 18, 2015
As much as e-commerce has impacted consumer shopping, the last frontier ...
- Europe's Largest Retailer Adds More Beacons
Around the Net in IoT, Chuck Martin - Tuesday, August 18, 2015
The Romanian branch of Carrefour, Europe's largest retailer, has deployed a beacon solution at ...
- Apple Gets Patent for Beacon Indoor Location Tracking
Around the Net in IoT, Chuck Martin - Tuesday, August 18, 2015
Apple's newly granted patent covers their invention relating to techniques for monitori ...
- JFK Taps Beacons to Show Line Wait Times
Around the Net in IoT, Chuck Martin - Tuesday, August 18, 2015
New York’s busiest—and one of the world’s largest—airports is now displaying real-ti ...
- Marketing Disruption in Customer Relationships Projected
Connected Thinking, Chuck Martin - Tuesday, August 18, 2015
The Internet of Things may be at its peak for what ...
- Vail Taps Skier Location Data for Real-Time Wait Times
Around the Net in IoT, Chuck Martin - Monday, August 17, 2015
This winter, Vail Resorts is trying something different on its ski slopes:Crowdsource ...
- Securing Privacy Before Advertising
Around the Net in IoT, Chuck Martin - Monday, August 17, 2015
Our homes, cars, devices, and lives are all being integrated into t ...
- Shopping at Target Highlights iBeacon
Around the Net in IoT, Chuck Martin - Monday, August 17, 2015
After briefly capturing the attention of the tech world two years ago, Apple iBeac ...
- Coke Tries Beacons for Re-Targeted Advertising
Around the Net in IoT, Chuck Martin - Monday, August 17, 2015
It represents a major step toward Coke figuring out a role f ...
- Apple Building Self-Driving Car, Says Report
Around the Net in IoT, Chuck Martin - Monday, August 17, 2015
Apple is building a self-driving car in Silicon Valley, and is scouti ...
- Advertising in the Self-Driving Car
Connected Thinking, Chuck Martin - Monday, August 17, 2015
Published reports indicate that Apple is working on building a self-driving c ...
- Google's Beacon Tech Could Impact Shopping
Around the Net in IoT, Chuck Martin - Friday, August 14, 2015
Bluetooth Low Energy Beacon (BLE) refers to a next-generation technology in retai ...
- Precise Digital Advertising Projected
Around the Net in IoT, Chuck Martin - Friday, August 14, 2015
The Internet of Things, or IoT, still has a futuristic, Jetsons sort of fe ...
- Beacon-Guided Lawnmower Apprvoved
Around the Net in IoT, Chuck Martin - Friday, August 14, 2015
The future of free-wheeling automated yard work took a step closer ...
- Beacons Used with Social Media Management Tool
Around the Net in mCommerce, Chuck Martin - Thursday, August 13, 2015
A year ago beacons were being talked about as the next big thin ...
- Retailers Look to Beacons for Shopping Data
Around the Net in mCommerce, Chuck Martin - Thursday, August 13, 2015
Marketers continue to tout beacons for their personalization capabilities and ability ...
- Beacons: Advertising vs. Data Collection
Connected Thinking, Chuck Martin - Friday, August 14, 2015
Beacons are hardly the biggest thing in the Internet of Things b ...
- Under Armour Inks NBA Marketing Agreement
Around the Net in IoT, Chuck Martin - Thursday, August 13, 2015
Under Armour is partnering with the National Basketball Association to develop ...
- Retailer Adds Connected Home Section for Shoppers
Around the Net in IoT, Chuck Martin - Thursday, August 13, 2015
Spending on Internet of Things (IoT) home products and services in Austral ...
- Concerns Expressed on In-Home Interactive Media
Around the Net in IoT, Chuck Martin - Thursday, August 13, 2015
Manufacturers and retailers are paying little heed to longer-term privacy and securi ...
- Microsoft IoT Marketing Push Advances
Around the Net in IoT, Chuck Martin - Thursday, August 13, 2015
Microsoft Corporation is set to reclaim its position in the tech space a ...
- Beacons to Track Behavior at Events
Around the Net in mCommerce, Chuck Martin - Wednesday, August 12, 2015
Event management company Experient, which is part of Mari ...
- Giant IoT Phone Screens Open to Advertising in NY
Connected Thinking, Chuck Martin - Thursday, August 13, 2015
The public pay phone is getting a facelift to become part ...
- Clorox Looks to Google for Digital Media
Around the Net in IoT, Chuck Martin - Wednesday, August 12, 2015
Clorox is funneling more of its marketing budget toward Google to a ...
- Screenless: Door Can Be Unlocked with Your Face
Around the Net in IoT, Chuck Martin - Wednesday, August 12, 2015
Continuing its push to make Windows 10 the operating system that c ...