- Thankful For Time Spent Together All Year Long
Engage:Moms, Donna Sabino - Friday, November 30, 2012
While we cherish the approaching holiday season as the time of ye ...
- Nick Stabilizes Losses, Disney Tops With Kids
MediaDailyNews, Wayne Friedman - Thursday, November 29, 2012
Although still losing ground, Nickelodeon narrowed its ratings declines in the k ...
- Naughty Or Nice? No One Cares!
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 28, 2012
Nearly 80% of parents say their kids will get the same numb ...
- Discovery Kids Kick-Starts Campaign To Push Retail Brand
MediaDailyNews, Wayne Friedman - Tuesday, November 27, 2012
A new marketing campaign is launching for Discovery Communications' Discovery Kids bra ...
- Birds Eye Reports Success With 'ICarly' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2012
A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action seri ...
- Children's Museum Promotes Creative Kids' Play With Cardboard Box Shop
Creative Media Blog, Amy Corr - Monday, November 12, 2012
Remember the good old days when kids played outside in the fre ...
- This Just In: Toys R Us Introduces Tiny Newscasters
Marketing Daily, Sarah Mahoney - Tuesday, October 30, 2012
Ads for the chain are always a little tricky, Peter Reiner, t ...
- The NBA Gets In Character With 'Hoop Troop'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The new effort features five animated basketball-themed characters who will appear onli ...
- UK Youth More Often Use Mobile For Web
Around the Net In OMD Europe, Nina Lentini - Thursday, October 25, 2012
UK children are becoming media multitaskers and are turning to smartphones a ...
- 28% Of UK 9 And 10 Year Olds Use Social
Around the Net In OMD Europe, Nina Lentini - Wednesday, October 17, 2012
About 28% of UK 9-10 year olds and 59% of 11-12 ye ...
- 'Splattered Paint'? Kids Critique Museum Art
Creative Media Blog, Amy Corr - Monday, October 15, 2012
When you want an honest opinion, the best person to ask ...
- McDonald's Focuses Marketing On Healthy Messages
MediaDailyNews, David Goetzl - Thursday, October 11, 2012
Some food and beverage marketers with perceived unhealthy products are asked w ...
- The Scariest Time Of The Year: Mid-Term Grades
Engage:Moms, Patti Minglin - Wednesday, October 10, 2012
While October rushes us into Halloween and other fall fun festivities, ...
- Hulu Adds Nickelodeon To Lineup
Online Media Daily, Gavin O'Malley - Tuesday, October 9, 2012
Adding to its content cache, Hulu has expanded its partnership with Viac ...
- Artist Arena Fined $1 Million For Violating Children's Privacy Law
Online Media Daily, Wendy Davis - Wednesday, October 3, 2012
Warner Music Group's Artist Arena has agreed to pay $1 million ...
- IAB: Proposed Children's Privacy Rules Undermine Business Model
Online Media Daily, Wendy Davis - Tuesday, September 25, 2012
The Interactive Advertising Bureau has weighed in against a Federal Trade Commissi ...
- Study: Branding Is Child's Play
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 24, 2012
A new study suggests brands literally "brand" the brains of children. T ...
- Swiss Kids Tops For Mobile Surfing
Around the Net In OMD Europe, Tanya Gazdik - Friday, September 21, 2012
In no other country in Europe do more children surf the W ...
- Disney Bullish On ESPN, Kids Biz
MediaDailyNews, Wayne Friedman - Thursday, September 20, 2012
Jay Rasulo, senior EVP and CFO of Walt Disney Company, says compa ...
- Parents Rely On Mobile For Shopping, Kids' Entertainment
Online Media Daily, Wayne Friedman - Thursday, September 13, 2012
Parents love mobile's versatility. Seventy percent of parents like purchasing items f ...
- Kids Go For Caffeine
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 11, 2012
Kids, many of them busier than their parents, are discovering the benefi ...
- PopCap, ADA Look To Prevent 'Zombiemouth'
Marketing Daily, Aaron Baar - Monday, September 10, 2012
Halloween is a time of zombies. As such, PopCap Games, maker ...
- Kids Stick WIth TV, But Nickelodeon's Numbers Still Down
MediaDailyNews, Wayne Friedman - Monday, September 10, 2012
Despite growing use of mobile devices, one Wall Street media analyst believ ...
- Will Kids Pick Up The Tabeo?
Marketing Daily - Top of the News, Thom Forbes - Monday, September 10, 2012
Tablets. Tablets. Tablets. Throw in a few new smartphones and It see ...
- Groups Ask FTC To Investigate Sites Marketing To Kids
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 23, 2012
Five major marketers charged with violating the Children's Online Privacy Protection A ...
- FTC Looks Into Ads Aimed At Kids
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 22, 2012
The Center for Digital Democracy and 13 other children's health, privacy a ...
- Lunchables Teams Online Prizes, Mall Game Kiosks
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campai ...
- Brush Up: Ad Council Campaign Highlights Dental Health
MediaDailyNews, Erik Sass - Wednesday, August 15, 2012
The Ad Council has joined forces with dental health organizations, ad agenci ...
- FTC Proposes New Curbs On Collecting Data From Children
Online Media Daily, Wendy Davis - Wednesday, August 1, 2012
The Federal Trade Commission proposed new regulations that would explicitly prohibit ...
- New Kids Online Marketing Rules On Tap
Around the Net In Brand Marketing, Aaron Baar - Wednesday, August 1, 2012
The Federal Trade Commission is about to make new rules governing h ...